healthcare-marketing · Apr 2026
Digital Marketing for Healthcare: What Actually Moves the Needle
Most healthcare marketing is a waste of money. Here's what works after 20 years and hundreds of millions in ad spend across medical practices.
10 min read →
practice-growth · Apr 2026
How to Get More Patients: The Uncomfortable Truth Nobody Tells You
You don't have a patient problem. You have a conversion problem. Most practices are leaking patients at every stage and don't even know it.
10 min read →
med-spa-marketing · Apr 2026
Med Spa Advertising: What's Worth Your Money and What Isn't
Google Ads, Facebook Ads, Instagram, TikTok — every platform wants your ad budget. Here's where med spa ad dollars actually generate ROI.
10 min read →
med-spa-marketing · Apr 2026
Med Spa Marketing: How to Fill Your Schedule Without Burning Cash
Your med spa marketing isn't working because you're doing what everyone else does. Here's the playbook that took clinics from empty chairs to waitlists.
12 min read →
Marketing · Apr 2026
Plastic Surgery Marketing: The Only Guide That Doesn't Waste Your Money
After 20 years making plastic surgeons the top practice in their market, here's everything that works — and the expensive garbage everyone else sells you.
12 min read →
practice-growth · Mar 2026
The Practice Growth Framework: From Startup to Market Leader
Every practice I've taken from nothing to market leader followed the same 4-phase framework. Fix, fill, scale, dominate. Here's each phase.
10 min read →
med-spa-marketing · Feb 2026
Med Spa Marketing Plan: Build Yours in One Day
You don't need a 40-page marketing plan. You need a one-page document that answers: who, where, what, how much, and how do we measure it.
8 min read →
SEO · Feb 2026
Healthcare SEO in 2026: What's Different
AI Overviews, E-E-A-T updates, zero-click searches. Healthcare SEO in 2026 is a different game than 2023. Here's the updated playbook.
8 min read →
Marketing · Jan 2026
The Complete Guide to Medical Practice Google Ads in 2026
Google Ads changed more in 2025 than the previous five years combined. AI bidding, Performance Max, new match types. Here's what still works.
9 min read →
healthcare-marketing · Nov 2025
The Importance of Digital Marketing in Healthcare (Beyond the Obvious)
Yes, you need digital marketing. Everyone knows that. The question isn't whether. It's which channels, in what order, with what budget. Here's the answer.
8 min read →
Marketing · Oct 2025
Plastic Surgery Marketing Consultant: When to Hire One (And When to DIY)
Marketing consultants charge $200-500/hour. Agencies charge $3,000-15,000/month. Sometimes that's worth it. Sometimes you're paying for meetings. Here's how to decide.
8 min read →
healthcare-marketing · Sep 2025
How to Market a New Medical Practice (The Year One Playbook)
New practice, zero patients, tight budget. You don't need a marketing agency. You need a sequence. Here's what to do in months 1, 3, 6, and 12.
9 min read →
Marketing · Aug 2025
Patient Acquisition Cost: What It Should Be for Your Specialty
Dermatology CAC is $250-500. Dental CPL is $84. Plastic surgery clicks cost $18-25. Here are the real benchmarks by specialty so you know if you're overpaying.
7 min read →
healthcare-marketing · Jul 2025
The AI Marketing Stack for Medical Practices in 2025
There are 500 AI marketing tools. Five of them are useful for medical practices. The rest are expensive toys. Here's what to actually buy.
9 min read →
Marketing · Jun 2025
The Death of the Medical Marketing Agency (As You Know It)
The traditional agency model is broken. AI is accelerating the collapse. Here's what's replacing it and what practice owners should demand from their partners.
8 min read →
practice-growth · May 2025
Automating Patient Communication with AI: What Works, What Backfires
AI chatbots can handle appointment scheduling and FAQs. But let them near a clinical conversation and you're asking for trouble. Here's the line.
9 min read →
healthcare-marketing · May 2025
Wellness Center Marketing: The Growth Playbook
The wellness industry is worth $6+ trillion globally. But wellness centers compete against everyone from med spas to yoga studios. Here's how to win.
8 min read →
SEO · Apr 2025
Voice Search for Medical Practices: Does It Matter Yet?
Short answer: yes for local, no for procedures. Voice search is growing but it's not going to replace Google for medical decisions. Here's what to do.
8 min read →
healthcare-marketing · Apr 2025
Weight Loss Marketing: How Clinics Fill Programs in the GLP-1 Era
The medical weight loss market hit $33.8 billion — doubled in two years thanks to GLP-1 drugs. Here's how clinics are capturing this wave.
8 min read →
healthcare-marketing · Mar 2025
Marketing for Concierge Medicine Practices
Concierge medicine is the anti-volume model. Fewer patients, higher revenue, better outcomes. But marketing it requires a completely different approach.
8 min read →
SEO · Mar 2025
AI Overviews and Healthcare SEO: What Changed and What to Do About It
51% of healthcare searches now trigger AI Overviews — double the cross-industry average. Your SEO strategy from 2023 is already outdated.
8 min read →
Marketing · Feb 2025
Why Most Medical Practice Marketing Fails: 20 Years of Watching the Same Mistakes
After 20 years and hundreds of millions in ad spend, I've seen every way medical marketing can fail. The patterns are predictable. Here they are.
8 min read →
healthcare-marketing · Jan 2025
Telehealth Marketing: How to Promote Virtual Services After the Boom
The COVID telehealth spike is over. What's left is a $115+ billion industry that most practices still don't know how to market. Here's the playbook.
9 min read →
SEO · Jan 2025
How to Show Up When Patients Ask ChatGPT for a Doctor
AI search is growing faster than Google did. The practices that appear in AI responses now will own the next decade. Here's exactly how to get cited.
9 min read →
Marketing · Nov 2024
Will AI Replace Medical Marketing Agencies? (An Honest Answer From One)
AI won't replace your marketing agency. But an agency that uses AI will replace the one that doesn't. Here's what that means for your practice.
8 min read →
healthcare-marketing · Oct 2024
Healthcare Marketing Trends That Actually Matter (Not the Hype)
Every year there's a new trend that's going to change everything. Most don't. Here are the ones from the last decade that actually moved the needle.
8 min read →
SEO · Sep 2024
AI Search Optimization for Medical Practices
Organic CTR dropped 61% for queries with AI Overviews. But the practices that get cited in AI results see massive traffic. Here's how to be one of them.
8 min read →
healthcare-marketing · Aug 2024
How AI Is Changing How Patients Find Doctors
40 million people ask ChatGPT health questions every day. 51% of healthcare searches trigger AI Overviews. Your SEO strategy needs to adapt or become irrelevant.
8 min read →
aesthetic-marketing · Jul 2024
The State of Aesthetic Practice Marketing in 2024
The medical aesthetics market hit $19.5 billion in 2025, projected to double by 2031. Here's what's working, what's dying, and where the smart money is going.
7 min read →
practice-growth · Jul 2024
Medical Practice Exit Strategy: Building Value Before You Sell
PE firms did 1,029 healthcare deals in 2025. The practices that got top dollar started preparing 3-5 years before selling. Here's what they did.
11 min read →
healthcare-marketing · Jun 2024
ChatGPT for Medical Practices: 10 Practical Uses That Save Time
ChatGPT won't replace your front desk. But it can draft patient communications, create content outlines, and handle repetitive admin work. Here's how.
9 min read →
practice-growth · May 2024
Multi-Location Practice Management: What Changes When You Scale
One location? You can manage by walking around. Two or more? Everything that worked before breaks. Here's what you need to rebuild.
9 min read →
practice-growth · Apr 2024
Why Private Equity Is Buying Medical Practices (And What It Means for You)
1,029 PE-backed healthcare deals in 2025. If you own a practice, PE firms are watching. Here's what they want, what they'll pay, and what happens after.
8 min read →
practice-growth · Apr 2024
Patient Retention Strategies That Don't Feel Desperate
Acquiring a new patient costs 5-7x more than keeping an existing one. Yet most practices spend 90% of their marketing on acquisition. That math doesn't work.
9 min read →
healthcare-marketing · Mar 2024
AI in Healthcare Marketing: What's Real and What's Hype
66% of physicians use AI tools. 40 million people ask ChatGPT health questions daily. But most AI marketing tools are glorified autocomplete. Here's what works.
9 min read →
practice-growth · Feb 2024
KPIs Every Medical Practice Should Track (And the Ones That Don't Matter)
Most practices track revenue and patient count. That's not enough. Here are the 8 numbers that actually predict whether your practice is growing or dying.
8 min read →
practice-growth · Jan 2024
Hiring a Practice Manager: When You Need One and How to Find the Right One
You became a doctor to practice medicine, not manage spreadsheets. But hiring wrong is worse than doing it yourself. Here's how to hire right.
8 min read →
practice-growth · Dec 2023
Medical Practice Valuation: What Buyers Actually Look At
Plastic surgery EBITDA multiples run 7.3x-11.3x. But valuation isn't just numbers. It's systems, staff, and patient concentration. Here's what moves the needle.
8 min read →
Marketing · Dec 2023
Hair Restoration Marketing: The Growing Opportunity
The hair restoration market is worth $12+ billion and growing at 25% annually. Male patients are less price-sensitive and more loyal. Here's how to reach them.
10 min read →
Marketing · Nov 2023
Marketing ROI for Medical Practices: How to Measure What Matters
Your agency shows you impressions and click-through rates. You need cost-per-patient and lifetime value. Here's how to calculate real ROI.
8 min read →
practice-growth · Oct 2023
How to Open a Second Medical Practice Location (Without Destroying the First)
Most practices that expand too fast implode. The ones that survive fix systems before they scale. Here's the operational checklist.
9 min read →
med-spa-marketing · Oct 2023
Facial Rejuvenation Marketing: Selling the Outcome, Not the Procedure
Nobody wants a facelift. They want to look like themselves, 10 years ago. The practices that understand this outsell everyone else.
9 min read →
Marketing · Sep 2023
Call Tracking for Medical Practices: See What's Actually Working
60% of medical practice conversions come through phone calls. If you're not tracking which campaigns drive calls, you're optimizing blind.
8 min read →
Marketing · Sep 2023
Patient Education Content: The Secret Sales Tool
Educated patients convert faster, cancel less, and leave better reviews. Patient education isn't charity. It's the best investment in your funnel.
10 min read →
Marketing · Aug 2023
Liposuction Marketing: Targeting the Right Patient
Liposuction costs $4,300-$7,500. The right patient isn't looking for the cheapest price. They're looking for the safest hands. Market to that.
9 min read →
lead-generation · Aug 2023
Medical Practice Referral Programs That Actually Work
Referred patients convert faster, stay longer, and spend more. Most referral programs fail because they incentivize the wrong behavior.
8 min read →
healthcare-marketing · Jul 2023
Medical Practice Blog Strategy: What to Write When Nobody's Reading
Your blog has 47 posts and gets 12 visits a month. That's not a content strategy. That's a diary. Here's how to write content that ranks and converts.
8 min read →
lead-generation · Jun 2023
The Follow-Up Sequence That Doubles Your Closing Rate
80% of sales require 5+ follow-ups. Most practices stop after one. Here's the automated sequence that turns consultation no-shows into booked patients.
8 min read →
Marketing · Jun 2023
YouTube for Doctors: Building Authority Through Video
YouTube is the second-largest search engine. Patients search for procedures there before Google. Your competitors are already uploading. Are you?
9 min read →
med-spa-marketing · May 2023
Filler Advertising: How to Market Dermal Fillers Without Looking Cheap
Fillers are a repeat-purchase product with high margins. Most practices market them like a commodity. Here's how to sell results, not units.
8 min read →
practice-growth · May 2023
Patient Financing: The Growth Tool Sitting Right in Front of You
Financing increases average case acceptance by 20-30%. If you don't have a financing partner, you're leaving six figures on the table.
8 min read →
Marketing · Apr 2023
Video Marketing for Doctors: Why It Works (When Done Right)
Video builds trust faster than any other content format. Patients feel like they know you before they walk in. But most doctor videos are unwatchable.
9 min read →
Marketing · Mar 2023
Breast Augmentation Marketing: What Converts
Breast augmentation averages $4,575-$8,000. At that price point, patients don't impulse buy. Here's how to market for the considered purchase.
8 min read →
lead-generation · Mar 2023
How to Convert More Cosmetic Surgery Consultations
Free consultations convert at 40%. Paid ones hit 90%. But conversion isn't just about charging. It's about the entire consultation experience.
7 min read →
Marketing · Feb 2023
TikTok for Medical Practices: Hype or Opportunity?
TikTok is the fastest-growing platform. But is it where your patients make decisions? The answer is more nuanced than the hype suggests.
8 min read →
Marketing · Jan 2023
Rhinoplasty Marketing: Attracting the Right Patients
Rhinoplasty is the most-researched cosmetic procedure. Patients spend months deciding. Your marketing needs to match that long decision cycle.
8 min read →
Marketing · Jan 2023
Instagram for Plastic Surgeons: What Works and What's a Vanity Project
50K followers means nothing if none of them book. Here's how to use Instagram to actually drive consultations, not just likes.
8 min read →
lead-generation · Dec 2022
Lead Generation for Medical Practices: What Actually Works
Only 3.2% of medical practice leads convert to patients. Top performers hit 21%. The difference isn't volume. It's quality and follow-through.
7 min read →
Marketing · Nov 2022
Patient Testimonials: How to Collect Them Without Being Awkward
Video testimonials convert better than any ad you'll ever run. But most practices never ask for them, or ask wrong. Here's the system.
10 min read →
Marketing · Oct 2022
Social Media for Doctors: The Honest Guide
Most doctors' social media is a waste of time. Not because social doesn't work. Because you're doing it wrong. Here's what actually moves patients.
8 min read →
practice-growth · Sep 2022
HIPAA and Online Reviews: What You Can and Can't Say
A patient trashes you on Google. You want to defend yourself. Here's what HIPAA allows, what it doesn't, and how to respond without risking a fine.
10 min read →
practice-growth · Aug 2022
Responding to Patient Reviews: What to Say (And What Will Get You Sued)
Physician review responses significantly influence patient choice. But one wrong word can trigger a HIPAA violation. Here's the safe playbook.
9 min read →
practice-growth · Jul 2022
Online Scheduling for Medical Practices: Help or Hindrance?
Patients want to book online. But most online scheduling tools create more problems than they solve. Here's when it works and when it backfires.
9 min read →
Website Design · Jun 2022
Med Spa Website Design: What Separates Good from Great
Your med spa website isn't an art project. It's a booking engine. The best med spa sites convert 3-5x the industry average. Here's how.
10 min read →
practice-growth · May 2022
How to Get More Google Reviews for Your Practice (Without Begging)
Review velocity matters more than total reviews for Google rankings. Here's the systematic approach that generates 10-20 new reviews per month.
9 min read →
Website Design · Apr 2022
The Anatomy of a High-Converting Medical Website
After building hundreds of medical websites, I can tell you in 5 seconds if one will convert. Here's what the winners all have in common.
10 min read →
practice-growth · Mar 2022
Reputation Management for Doctors: The Complete Guide
84% of patients check reviews before booking. Your online reputation isn't a vanity metric. It's the front door to your practice.
9 min read →
Website Design · Feb 2022
Landing Pages for Doctors: Turn Ad Clicks Into Booked Appointments
Running ads to your homepage? You're wasting 30-40% of your budget. A treatment-specific landing page changes everything.
9 min read →
Website Design · Jan 2022
Does Your Medical Practice Need a New Website? (Honest Answer)
Most practices don't need a new website. They need a better-converting one. Here's how to tell the difference and save yourself $20,000.
9 min read →
healthcare-marketing · Dec 2021
Medical Practice Blog Ideas That Drive Traffic (Not Tumbleweeds)
Your blog shouldn't be a diary. Every post should target a keyword real patients search for. Here are 50 ideas organized by specialty.
8 min read →
Website Design · Nov 2021
Medical Website Design: What Patients Actually Want (Not What Designers Sell)
Medical websites convert at 3-7%. That means 93-97% of visitors leave without booking. Most redesigns make this worse, not better.
9 min read →
healthcare-marketing · Oct 2021
Healthcare Content Marketing: What to Write When Nobody's Reading
Marketers who blog get 13x more ROI. But most medical blogs are ghost towns of recycled health tips. Here's content that actually drives patients.
9 min read →
SEO · Sep 2021
Google Business Profile for Doctors: Your Free Marketing Machine
Your Google Business Profile is the first thing patients see. Most doctors set it up once and forget it. That's leaving money on the table every day.
9 min read →
Marketing · Aug 2021
How to Choose a Google Ads Agency for Your Practice (Without Getting Burned)
Most Google Ads agencies for doctors charge a % of spend. That means they're incentivized to spend more, not spend better. Here's what to look for.
10 min read →
SEO · Jul 2021
SEO for Dentists: The Only Guide You Need
Dental SEO is a $3 billion industry of broken promises. Most dentists pay $1,500-3,000/month for SEO and see nothing. Here's what should happen.
10 min read →
Marketing · Jun 2021
Retargeting for Medical Practices: The Second Chance That Converts
96% of first-time healthcare website visitors don't convert. Retargeting CTR is 10x standard display. This is the easiest ROI in medical marketing.
9 min read →
healthcare-marketing · May 2021
PPC for Healthcare: Why Most Campaigns Fail
78% of Google Ads advertisers fail to profit. Healthcare is no exception. Here's why medical PPC campaigns bleed money and how to stop the bleeding.
9 min read →
SEO · Apr 2021
Medical SEO: Why Healthcare Websites Rank Differently
Google holds health content to a higher standard. E-E-A-T matters more for medical sites than almost any other niche. Here's what that means for your practice.
9 min read →
Marketing · Mar 2021
Google Ads for Plastic Surgeons: The Budget That Actually Works
Plastic surgery keywords cost $18-25 per click. Premium keywords hit $100+. SEO delivers 4.5-10x the ROI. Here's how to use both strategically.
9 min read →
healthcare-marketing · Feb 2021
Google Ads for Dentists: Stop Wasting Your Budget on the Wrong Keywords
Dental Google Ads: CPC $4-25, cost per lead $84. 60% of conversions come through phone calls. If you're not tracking calls, you're flying blind.
8 min read →
SEO · Jan 2021
Local SEO for Doctors: How to Own Your City on Google
When someone searches 'dermatologist near me,' Google shows 3 results. Here's how to be one of them. Every time.
9 min read →
Marketing · Dec 2020
Facebook Ads for Medical Practices: What Actually Works
Facebook CPL for healthcare averages $44.81. CPC is $0.50-2.00. But Facebook is an interruption platform, not a search platform. Here's when it works.
8 min read →
healthcare-marketing · Nov 2020
Optometry Marketing: Why Eye Care Practices Struggle Online
The optical industry is worth $17.4 billion. Optometrists are the 7th most-booked specialty on Zocdoc. Yet most practices barely show up on Google.
9 min read →
healthcare-marketing · Oct 2020
Veterinary Marketing: How the Best Clinics Grow
Americans spent $151.9 billion on pets in 2024. $39.8 billion went to vet care. Only 41% of practices value SEO. The opportunity is wide open.
10 min read →
med-spa-marketing · Sep 2020
How to Hire a Med Spa Front Desk That Converts Calls Into Appointments
Average med spa front desk pay is $18.12/hr. 30% of potential bookings are lost to missed or mishandled calls. Hiring right fixes both problems.
10 min read →
healthcare-marketing · Aug 2020
Physical Therapy Marketing: The Guide Your Association Won't Give You
The PT industry is $53 billion with 50,000+ clinics. Growth is 6.4% annually. But most PT practices still rely on physician referrals alone.
9 min read →
med-spa-marketing · Jun 2020
Laser Hair Removal Marketing: The Seasonal Strategy That Fills Chairs Year-Round
The laser hair removal market is $1.22 billion and growing fast. But most clinics only market it in spring. Here's the year-round playbook.
9 min read →
healthcare-marketing · May 2020
Chiropractor Marketing: Stop Doing What Doesn't Work
70,000 chiropractors compete for 35 million patients a year. The practices that grow don't out-spend competitors. They out-think them.
9 min read →
med-spa-marketing · Apr 2020
Med Spa Social Media: Stop Posting and Start Converting
70% of consumers found their med spa provider through social media. But most med spas post the wrong content to the wrong people.
9 min read →
healthcare-marketing · Mar 2020
Dental Marketing Ideas That Don't Waste Money
Dental PPC costs $7.85 per click with a 9% conversion rate. That's $84 per lead. Most dental marketing is worse. Here's what actually works.
9 min read →
med-spa-marketing · Feb 2020
Med Spa Email Marketing: The Reactivation Machine Most Clinics Ignore
Healthcare email open rates hit 37%. ROI is $36-42 per dollar spent. Your patient list is a goldmine and you're sitting on it.
10 min read →
med-spa-marketing · Jan 2020
How to Build a Med Spa Loyalty Program That Actually Works
Industry retention is only 50%. Loyalty members visit 2x as often and spend 2-4x more. Top med spas get 30-50% of revenue from memberships.
9 min read →
med-spa-marketing · Nov 2019
CoolSculpting Marketing: How to Sell Body Contouring When Everyone Offers It
The body contouring market hit $8 billion. CoolSculpting alone is $1.2 billion. Everyone offers it now. Here's how to stand out.
8 min read →
healthcare-marketing · Oct 2019
Dermatology Marketing: How to Fill Your Schedule When Everyone Offers Botox
'Dermatologist near me' gets 1.5 million searches a month. Patient acquisition costs $250-500. Most dermatology practices waste half their marketing budget.
8 min read →
SEO · Sep 2019
Med Spa SEO: How to Rank Without Getting Ripped Off
Most med spa SEO agencies sell you busy work. Rankings take 4-6 months. Here's what actually moves the needle and what's a waste of your money.
9 min read →
practice-growth · Aug 2019
The Hidden Cost of Free Consultations
Free consultations convert at 40%. Paid ones convert at up to 90%. The math isn't even close, but most practices are afraid to charge.
7 min read →
Marketing · Jun 2019
Online Reviews: The Marketing Channel You're Ignoring
84% of patients check reviews before booking. Reviews are the second-strongest local ranking factor. And velocity beats volume.
7 min read →
Marketing · May 2019
How Much Should a Doctor Spend on Google Ads?
The answer isn't a percentage of revenue. It's math. What's a patient worth, what does a lead cost, and how many patients do you need?
8 min read →
practice-growth · Apr 2019
How to Handle Negative Reviews Without Losing Your Mind
62% of patients have avoided a provider because of negative reviews. But a bad review isn't the end. A bad response is.
8 min read →
practice-growth · Mar 2019
The Patient Follow-Up System That Prints Money
SMS has a near-universal read rate vs 24% for email. Appointment reminders reduce no-shows by 20-50%. No-shows cost US healthcare $150 billion a year.
6 min read →
Marketing · Feb 2019
Google Ads for Doctors: The Complete Guide to Not Wasting Money
Healthcare Google Ads: $5 CPC, 11.6% conversion rate, $57 cost per lead. Those are the benchmarks. Most doctors blow past them. Here's how to fix it.
10 min read →
Marketing · Jan 2019
What Your Competitors Know That You Don't
The practices that dominate your market aren't luckier. They have better information. Here's how to get it without spending a dime.
7 min read →
Marketing · Dec 2018
How to Read a Marketing Report Without Getting Lied To
Only 53% of marketing analytics actually inform decisions. Your agency shows you impressions and clicks. You need cost-per-patient and ROI.
8 min read →
practice-growth · Oct 2018
The Real Reason Your Staff Turnover Is So High
Healthcare turnover averages 19-23% annually. Replacing a nurse costs up to $82,000. Most practice owners think it's about pay. It's not.
7 min read →
practice-growth · Aug 2018
Your Front Desk Is Your Most Important Marketing Channel
You spend thousands driving calls to your practice. Then your front desk loses 30% of them. The math is brutal and most practices never fix it.
7 min read →
Marketing · Jun 2018
How to Fire Your Marketing Agency Without Losing Everything
Average agency tenure is 7 years. Most practices stay too long with bad agencies because they're afraid of losing their SEO. Here's how to leave safely.
8 min read →
Marketing · Apr 2018
Stop Running Cosmetic Surgery Specials (Do This Instead)
Med spa margins are 20-25%. Discounting eats 28-30% of that. You're not building a business, you're subsidizing other people's skincare.
6 min read →
Marketing · Mar 2018
Why Before and After Photos Are Killing Your Practice
Before/after galleries are supposed to sell. Most of them are dead ends that lose patients. Here's why your gallery isn't converting.
7 min read →
practice-growth · Jan 2018
The Consultation Is Where You Win or Lose the Patient
Average consultation-to-surgery conversion is 40% for free consults, up to 90% for paid. Most practices never think about why their close rate is stuck.
7 min read →
Marketing · Nov 2017
How to Price Cosmetic Procedures Without Leaving Money on the Table
Most surgeons price based on what competitors charge. That's the wrong starting point. Here's how to price for profit and patient volume.
7 min read →
SEO · Oct 2017
Plastic Surgery SEO: Why You're Invisible on Google
Organic search costs $200 per patient vs $500+ from PPC. But most plastic surgeons' SEO is garbage. Here's why and how to fix it.
7 min read →
practice-growth · Aug 2017
The Phone Call That Costs You $50,000 a Year
42% of calls to medical practices go unanswered. 85% of those callers never call back. Do the math on what that's costing you.
6 min read →
Website Design · Jun 2017
Why Most Plastic Surgery Websites Fail (And What Winners Do Differently)
Your website has one job: turn visitors into booked consultations. If it's not doing that, here's exactly what's broken and how to fix it.
6 min read →
Marketing · Mar 2017
Botox Marketing Ideas: What Actually Fills Your Injection Schedule
The Botox market is worth $7+ billion. Every clinic offers it. Here's how the ones that are actually booked solid market differently than everyone else.
15 min read →
Website Design · Mar 2017
Cosmetic Surgery Website Design – How To Create A Powerful Patient Magnet
How To Create A Powerful Patient Magnet: We take a different approach to plastic surgery web design. Going beyond the basics. Understanding why a site
2 min read →
Marketing · Feb 2017
Boost Plastic Surgery Closing Rates Through Financing While Helping Patients Attain Their Dreams
If you don’t already have a reliable financing partner, make it a priority to get one. It doesn’t matter if the economy is good or bad. You don’t want to
5 min read →
Marketing · Feb 2017
Branding Is BS, and It’s Done Backwards
You’re not Red Bull; you’re a doctor. The marketing world is filled with consultants, authors and designers crazed about branding. You’re being exposed to
10 min read →
Marketing · Feb 2017
If You Don’t Blow Your Own Horn, There Won’t Be Any Music
It’s your duty to promote yourself, so pick up the horn and start blowing. “With people of limited ability, modesty is merely honesty. But with those who
7 min read →
Marketing · Feb 2017
It’s Not About Aiming Your Gun, It’s About Pulling the F*$#ing Trigger!
It’s About Pulling the F$ing Trigger “Plans are only good intentions unless they immediately degenerate into hard work.” ― Peter F. Drucker In my I quote
15 min read →
Marketing · Feb 2017
Plastic Surgery Marketing Is Like Sex
Before you even start your marketing, you need that “Aha” moment, and that comes directly from your target audience. “I’ve tried advertising; it doesn’t
5 min read →
Marketing · Feb 2017
[Plastic Surgery Marketing Mistakes] If Your Phone Is NOT Ringing Off The Hook With Consultation Request and You Don’t Have A WAITING-LIST-PRACTICE,
If Your Phone Is NOT Ringing Off The Hook With Consultation Request and You Don’t Have A WAITING-LIST-PRACTICE If you’re losing too much business to your
9 min read →
Marketing · Feb 2017
[Plastic Surgery Marketing Mistakes: Part 2] What’s Really Preventing You From Having a 7 to 8 Figure Cosmetic Surgery Empire
What’s Really Preventing You From Having a 7 to 8 Figure Cosmetic Surgery Empire Let’s talk about the MOST IMPORTANT question if you’re serious about
11 min read →
Marketing · Feb 2017
Plastic Surgery Practice Management: All Successful Practices Have This Key To Growth In Place
All Successful Practices Have This Key To Growth In Place There are a lot of shiny objects in marketing and practice management vying for your attention.
7 min read →
Marketing · Feb 2017
Spend Baby Spend (The 9 COSTLY Marketing Mistakes Commonly Made By Plastic Surgeons) Part 3
The 9 COSTLY Marketing Mistakes Commonly Made By Plastic Surgeons Part 3 Do you like to buy stuff? Of course, you do. Most people love to buy stuff. They
12 min read →
SEO · Feb 2017
Why Your Search Engine Optimization Is Failing And What You Can Do About It
It’s because you’ve been lied to. Where making money is concerned, search engine optimization SEO, for plastic surgeons, has little to do with search
12 min read →
Marketing · Feb 2017
You Are NOT the Patient
The fact of the matter is that no matter how well you know your market, you are NOT your client. There’s nothing more useless to the business of plastic
9 min read →
