Home / Plastic Surgeons
You Operate.
We Fill Your Consult Calendar.
We run the ads that bring in patients ready to book, track every inquiry to the case it became, and fix where consults get lost, so you can stop being your own CMO. A surgeon on Avenue Road in Toronto went from 72 to 125 consults a month, in a recession.
See If We're a FitWhere Surgical Practices Leak
She Researched You for Months.
Then Nobody Called Her Back.
A woman considering a breast augmentation or a facelift doesn't click an ad and book. She reads for three months to a year. She compares you against two or three other surgeons, reads your reviews before your credentials, and reaches out when she's nearly decided.
Then she fills in a form on a Saturday and hears back on Tuesday. Or she calls, asks the price, hears a number with nothing behind it, and says she'll think about it. Nobody follows up. Your marketing company counts her as a lead, and you never see her again.
Nobody on your team is trying to lose her. They were never given a system that keeps her from slipping away. That's the first thing we build, before we spend more of your money bringing in the next one. We wrote up the mechanics in the consultation is where you win or lose.
Instagram, Referrals and Ads
Keep Posting.
Just Don't Bet the Practice on It.
Maybe your best patients come from referrals and Instagram right now. Good. Keep doing it. Your reputation is built there.
But you can't decide how many people see a post. The algorithm does, and it changes without asking you. You pay for the content and the hours either way. Ask yourself how many videos it would take to bring in 100 new surgical patients. Nobody can tell you, because you're not in control of it.
Ads are the part you control. You choose the budget, the procedure and the city, and every dollar is tracked to booked consults and revenue. When the numbers work, you turn it up.
Proof
We Found a Different Problem
at Each of These Practices.
72 → 125
Consults a month, Avenue Road, Toronto
Every call came down to price, because nothing on the website justified his fees. We rebuilt the positioning and fixed the phones. BOTOX up 83%, JUVEDERM up 1,200% on Allergan's numbers, in a recession.
Read the case study →1 → 3
Offices, New Jersey to Manhattan
Payment policies and staff problems were driving patients out the back. Ads would only have pushed more in the front. We fixed the inside first, then grew the practice to three offices, including Upper Manhattan.
Read the case study →#1
In organic and paid search
She was paying a consultant every month and staying invisible for the procedures that pay. New positioning, a new site, SEO and paid search ended the feast-or-famine cycle. Today she's booked about three months out.
Read the case study →The Formula
Find It. Fix It. Then Grow.
01
Find
We map where your inquiries come from and what each one costs, how fast someone answers, what happens on the phone, how many consults become cases, and what your fees and reviews say before she calls. We find where patients are slipping away before we spend another dollar reaching more of them.
02
Fix
For a surgical practice that usually starts with follow-up and the phone, because they recover patients you've already paid for. Then tracking on every call and form, so you know what a booked consult costs, and a site that makes the case for your fee. Echo coaches your coordinators.
03
Grow
We run Google Ads procedure by procedure, SEO on the searches your patients type, and Meta ads aimed at the right patient. We measure all of it in booked consults, cases and revenue, and turn it up as long as the numbers hold. See how we work.
Who It's For
We Work With Established Practices
Ready to Invest for a Year.
The surgeons we work with run practices doing roughly $500,000 to $30 million a year and are ready to invest in growth for at least a year. If you're just opening your doors, we're not the right firm yet.
No long-term contract. The first engagement runs three months, and after that we earn every month. No guarantees either, because the result depends on both of us. We'll move fast. You approve the offers and show up for the consults.
Questions
What Surgeons Ask First.
Will you send us price shoppers?
Not on purpose. Paid leads are poor when the ads are aimed at people comparing prices. Ours are aimed at the patient who has done her research and is ready to book a consult, and every inquiry is tracked to whether she booked and what she paid. If a campaign brings in the wrong people, we see it in the bookings and change it.
Who talks to our patients?
Your team does. We don't put a call center between you and your patients. We set up the follow-up and the tracking, and Echo, our AI sales coach, drills your coordinators on the questions and objections your patients actually raise.
Will the ads sound like us?
Every ad, page and offer is written for your practice and approved by you before it runs. Nothing goes out in your name that you haven't seen.
How long until it produces consults?
Fixing follow-up and phone handling pays off in the first month, because it recovers patients you're already paying to reach. Google Ads produces booked consults within weeks. SEO takes four to six months to move and compounds from there. A patient deciding on surgery can research for three months to a year before she calls, so the system is built for how long she takes.
Is there a long-term contract?
No. The first engagement runs three months. After that we earn every month the same way. Media is separate and sits in your own accounts. Most surgical practices budget $6,000 to $30,000 a month for it.
Where do you work?
With surgeons across North America. Gartner Plastic Surgery grew from one New Jersey office to three, including Upper Manhattan. A surgeon on Avenue Road in Toronto went from 72 to 125 consults a month.
Is Your Practice a Fit?
Tell us your consults a month, what you spend on marketing and what you think is in the way. If it's a fit, we'll set a time for you to meet Nick Dumitru, our founder, who has worked with plastic surgeons since 2001.
See If We're a Fit