Home / Plastic Surgery Marketing Agency
The Plastic Surgery Marketing
Agency That Took 72 to 125
Consults a Month.
A Toronto surgeon, mid-recession. Surgical consults up 74%. BOTOX up 83%. JUVEDERM up 1,200% by Allergan's own count. 20+ years. Hundreds of millions in managed ad spend.
Talk to UsThe Short Version
What We Do, Who It's For,
and the Receipts.
Think Basis is a plastic surgery marketing agency based in Markham, Ontario, working with surgeons across Canada and the US. We build patient acquisition systems: Google Ads that capture people already searching for a procedure, SEO that owns your city's search results, websites built to book consultations, and front desk training so the calls survive the fee conversation.
The anchor result: during a recession, we took an Toronto plastic surgeon from 72 to 125 surgical consults a month, with BOTOX sales up 83% and JUVEDERM up 1,200% by Allergan's own numbers. Not impressions. Not engagement rates. Booked surgery.
Here's the uncomfortable part. Most plastic surgery marketing fails because the agency sells activity. Posts, reports, "brand awareness," a dashboard full of numbers that never show up in your bank account. A surgical consult is worth thousands and your calendar has a hard ceiling. At that value per booking, marketing that produces charts instead of consultations isn't a disappointment. It's a liability.
We wrote the full playbook in our plastic surgery marketing guide, and we break down where ad dollars produce booked surgery in our piece on Google Ads for plastic surgeons. Read them before you hire anyone. Including us.
Who Calls Us
Surgeons Come to Us
in Exactly Three Situations.
1. Something's working and you want fuel poured on it. Your OR days are full. Referrals come in. One or two channels produce and you can feel the ceiling. You don't need reinvention. You need someone who has scaled this exact machine before. We took a plastic surgeon to #1 in both organic and paid search for the procedures that actually pay, and the feast-or-famine cycle disappeared. What got her there wasn't more activity. It was owning every search result a patient types.
2. The practice is established, revenue is slipping, and you still have real money to invest. Turnarounds are our specialty, with one hard condition: the practice has to be able to fund the fix. If it's running on fumes, no marketing will save it, and we'll tell you that on the first call. When there's fuel left, turnarounds move fast. We took a New Jersey practice that was bleeding patients and grew it into three offices, including Manhattan. We fixed the operations first, then the marketing.
3. You have an agency, and you know you could do better. The reports arrive on time. The invoices arrive on time. The consults don't. You've asked how many booked surgeries last month's spend produced and gotten a slide about reach. You're not imagining the problem. If your agency can't tie spend to booked consultations, you're not buying marketing. You're buying paperwork. We cover how to spot this in our article on plastic surgery SEO.
Proof
Numbers First.
Story Second.
125
Consults a Month, From 72
A Toronto surgeon, mid-recession. Surgical consults up 74%. BOTOX up 83%. JUVEDERM up 1,200%. Same doctor. Different system.
Read the Case Study →1 → 3
Offices, Including Manhattan
A New Jersey practice was bleeding patients. We fixed the operations, then the marketing, and grew it into three offices including Upper Manhattan.
Read the Case Study →#1
Organic and Paid Search
Her consults were drying up and her old agency was useless. A new site, SEO, and PPC took her to #1 in both organic and paid for the procedures that pay.
Read the Case Study →The Formula
What Working With Us
Actually Looks Like.
The Formula is the system we've refined across 20+ years and hundreds of millions in ad spend. It works because it was built with real money and real practices, not theory.
01
Diagnose
The first month is a full audit: your ads, your rankings, your website conversion, and your phones. Most surgeons think they have a marketing problem. Many have a conversion problem wearing a marketing costume. The Toronto practice we scaled was losing consults to price resistance on every call until we trained the staff to handle fee objections. We find where your money is leaking before we spend a dollar more of it.
02
Build
Then we build the acquisition system: procedure-specific Google Ads campaigns, SEO targeting the searches your patients actually type, landing pages built to book consultations, and call tracking on every channel so nothing hides. You'll know the cost per booked consult for every dollar. Your current agency can't tell you that number. We can't operate without it. We cover the phone half of this in our guide to cosmetic surgery consultation conversion.
03
Dominate
Execute, measure, and push until you're the name in your market. Then extend the lead. Every practice we've taken on has become the leader in its geographic area. That's the pattern the whole system exists to repeat, and it's why the engagement is measured in booked surgeries and revenue, never in reports delivered.
Before You Call
This Costs $15,000 a Month.
Minimum.
We put the number on the page because hiding it wastes your time and ours. Engagements start at $15,000 per month plus ad spend. That fits practices doing roughly $1.5M a year and up, and established surgeons with real capital behind a turnaround.
If that number would break your practice, don't hire us. Don't hire anyone at this level. Read our free plastic surgery marketing guide, fix your phones, run tight Google Ads, and come back when the practice is bigger. That's not a brush-off. It's the same advice we'd give a friend.
And if you want an agency that will nod along, never push back, and measure success in likes, we're the wrong call at any price.
Questions
What Surgeons Ask Us.
What does a plastic surgery marketing agency do?
A plastic surgery marketing agency fills your surgical calendar with qualified consultations. At Think Basis that means Google Ads targeting procedure searches like "rhinoplasty near me," SEO that puts you on page one in your city, a website built to book consults instead of collecting compliments, and front desk training so the calls close. We measure one number: booked surgical consultations. Everything else is decoration.
How much does plastic surgery marketing cost with Think Basis?
Our engagements start at $15,000 per month plus ad spend. Most practices should put 10-15% of revenue into marketing, so this level fits surgeons doing roughly $1.5M a year and up, or an established practice funding a turnaround. We publish the number because it saves everyone time. If it doesn't fit your practice today, our articles are free and they work.
How long until plastic surgery marketing produces results?
Google Ads produces booked consultations within weeks because it captures people already searching for a procedure. SEO takes 4-6 months to move rankings and compounds from there. Conversion and front desk fixes pay off immediately. Practices lose a large share of high-value bookings to price resistance on the phone, so training the front desk to handle fee objections is often the fastest revenue we find.
Do you only work with plastic surgeons in Ontario?
No. We're based in Markham, Ontario and work with plastic surgeons and cosmetic practices across Canada and the United States. We grew a New Jersey practice into three offices including Manhattan, and took a Toronto surgeon from 72 to 125 consults a month during a recession. A system that wins in those markets travels well.
Ready When You Are.
Tell us where the practice stands and what's not working. We'll tell you what we see, whether you hire us or not.