Home / Med Spa Marketing Agency
The Med Spa Marketing
Agency That Took
#4 to #1 in Canada.
Skin Vitality was the #4 Botox provider in Canada by Allergan's own numbers. We built the engine that made them #1. 20+ years. Hundreds of millions in managed ad spend.
Talk to UsThe Short Version
What We Do, Who It's For,
and the Receipts.
Think Basis is a med spa marketing agency based in Markham, Ontario, working with clinics across Canada and the US. We build patient acquisition systems: Google Ads that capture people already searching for treatment, SEO that owns your city's search results, websites built to book consultations, and front desk training so the calls actually convert.
The anchor result: we took Skin Vitality Medical Clinic from the #4 Botox provider in Canada to #1, measured by Allergan's own rankings, across 4 GTA locations. Not impressions. Not engagement rates. Allergan's leaderboard.
Here's the uncomfortable part. Most med spa marketing fails because the agency sells activity. Posts, reports, "brand awareness," a dashboard full of numbers that never show up in your bank account. The average med spa runs a 20-25% profit margin, per Boulevard's industry data. At those margins, marketing that produces charts instead of patients isn't a disappointment. It's a liability. Every month it runs, the injector two plazas over is booking the patients who searched, didn't find you, and found her.
We wrote the full playbook in our med spa marketing guide, and we break down where ad dollars produce ROI in our piece on med spa advertising. Read them before you hire anyone. Including us.
Who Calls Us
Med Spa Owners Come to Us
in Exactly Three Situations.
1. Something's working and you want fuel poured on it. Your injectors are booked. Referrals come in. One or two channels produce and you can feel the ceiling. You don't need reinvention. You need someone who has scaled this exact machine before. We took Toronto Cosmetic Clinic from under $100K in revenue to multiple seven figures, growing the team from 4 people to 44. What got them there wasn't more activity. It was owning every search result a buyer types.
2. The clinic is established, revenue is slipping, and you still have real money to invest. Turnarounds are our specialty, with one hard condition: the business has to be able to fund the fix. If the clinic is running on fumes, no marketing will save it, and we'll tell you that on the first call. When there's fuel left, turnarounds move fast. During a recession, we took a Toronto aesthetic practice from 72 to 125 surgical consults a month. BOTOX sales up 83%. JUVEDERM up 1,200%, per Allergan.
3. You have an agency, and you know you could do better. The reports arrive on time. The invoices arrive on time. The patients don't. You've asked how many booked appointments last month's spend produced and gotten a slide about reach. You're not imagining the problem. If your agency can't tie spend to bookings, you're not buying marketing. You're buying paperwork. You built a real clinic. You're past the point of wanting a vendor who nods along and reports likes. We cover how to spot this in our article on med spa SEO and how not to get ripped off.
Proof
Numbers First.
Story Second.
#1
Botox Provider in Canada
Skin Vitality went from #4 to #1 by Allergan's ranking. 4 GTA locations. The market shifted online and we made sure they got there first.
Read the Case Study →125
Consults a Month, From 72
A Toronto practice, mid-recession. Surgical consults up 74%. BOTOX up 83%. JUVEDERM up 1,200%. Same doctor. Different system.
Read the Case Study →7 Figures
From Under $100K
Toronto Cosmetic Clinic grew from 4 staff to 44 over a 6-year engagement. Nearly all of it came from online channels we built and ran.
Read the Case Study →The Formula
What Working With Us
Actually Looks Like.
The Formula is the system we've refined across 20+ years and hundreds of millions in ad spend. It works because it was built with real money and real clinics, not theory.
01
Diagnose
The first month is a full audit: your ads, your rankings, your website conversion, and your phones. Most med spas think they have a marketing problem. Many have a conversion problem wearing a marketing costume. Roughly 30% of potential bookings die on mishandled calls. We find where your money is leaking before we spend a dollar more of it.
02
Build
Then we build the acquisition system: treatment-specific Google Ads campaigns, SEO targeting the searches your patients actually type, landing pages built to book consultations, and call tracking on every channel so nothing hides. You'll know the cost per booked consultation for every dollar. Your current agency can't tell you that number. We can't operate without it.
03
Dominate
Execute, measure, and push until you're the name in your market. Then extend the lead. Every client we've taken on has become the leader in their geographic area. That's the pattern the whole system exists to repeat, and it's why the engagement is measured in booked patients and revenue, never in reports delivered.
Before You Call
$15,000 a Month, and Only
4 or 5 Clients at a Time.
We put both numbers on the page because hiding them wastes your time and ours. Engagements start at $15,000 per month plus ad spend. That fits med spas doing roughly $1.5M a year and up, and established clinics with real capital behind a turnaround.
The second number is why the first one holds. We run 4 or 5 clients at a time, on purpose. The big agencies sign everyone and hand you an account manager juggling nine other logos. We take a handful and go deep, which is the only way one team wins the #1 spot in a market instead of renting you a slice of it. When the roster is full, the next med spa that calls waits, or goes elsewhere.
If $15K would break your business, don't hire us. Don't hire anyone at this level. Read our free med spa marketing guide, fix your phones, run tight Google Ads, and come back when the machine is bigger. That's not a brush-off. It's the same advice we'd give a friend.
Questions
What Med Spa Owners Ask Us.
What does a med spa marketing agency do?
A med spa marketing agency fills your treatment rooms with paying patients. At Think Basis that means Google Ads targeting treatment searches like "Botox near me," SEO that puts you on page one in your city, a website built to book consultations instead of collecting compliments, and front desk training so the calls convert. We measure one number: booked appointments. Everything else is decoration.
How much does med spa marketing cost with Think Basis?
Our engagements start at $15,000 per month plus ad spend. Most med spas should put 10-15% of revenue into marketing, so this level of investment fits clinics doing roughly $1.5M a year and up, or established businesses funding a turnaround. We only run 4 or 5 clients at a time, so the roster is either open or it isn't. We publish the number because it saves everyone time. If it doesn't fit your business today, our articles are free and they work.
How long until med spa marketing produces results?
Google Ads produces booked consultations within weeks because it captures people already searching for treatment. SEO takes 4-6 months to move rankings and compounds from there. Conversion and front desk fixes pay off immediately. Med spas lose roughly 30% of potential bookings to missed and mishandled calls, so fixing the phones is usually the fastest revenue we find.
Do you only work with med spas in Ontario?
No. We're based in Markham, Ontario and work with med spas and aesthetic clinics across Canada and the United States. The anchor results came from the Greater Toronto Area, one of the most competitive aesthetic markets in North America. Skin Vitality became the #1 Botox provider in Canada across 4 GTA locations. A system that wins there travels well.
Ready When You Are.
Tell us where the clinic stands and what's not working. We'll tell you what we see, whether you hire us or not.