Home / Case Studies
We Found a Different Problem
at Every Practice.
Allergan counted some of these numbers, and the clinics' own books counted the rest. Each story starts with what was in the way, because it was never the same thing twice.
Skin Vitality Medical Clinic
Skin Vitality: 4 Clinics to 8, #4 to #1 in the Country
The block: Print still worked, so nobody saw the patients who searched instead.
Skin Vitality had 4 GTA clinics, print ads that still worked, and the #4 spot on Allergan's list. Within two years: 8 clinics and the #1 Botox provider in the country. Today they run 14.
Revery Medical Aesthetics
Revery Medical Aesthetics: 2.4x the Revenue, One Year In
The block
A trusted physician, a website that didn't say so, and an entry offer that lost money on every sale.
A new physician-led med spa in Windsor with a logo and a website that didn't sell. We positioned it, rebuilt the site and ran the lead generation. A year later, quarterly revenue was 2.4 times the quarter before we started.
Plastic surgeon, Avenue Road, North York
72 to 125 Surgical Consults a Month, in a Recession
The block
A brand that couldn't justify his fees, so every call died at the price.
A plastic surgeon on Avenue Road in Toronto with a stale brand and a front desk hearing price resistance on every call. We fixed the positioning and the phones. Consults went from 72 to 125 a month.
My Plastic Surgeon
My Plastic Surgeon: From Freefall to #1 in Organic and Paid Search
The block
A consultant collecting a retainer for nothing, and a practice invisible for the procedures that pay.
Her consults were in freefall and the consultant she paid every month had nothing to show for it. New positioning, a new site, search and paid search took her to #1 in both, and the feast-or-famine cycle ended.
Toronto Cosmetic Clinic
Toronto Cosmetic Clinic: Six Years of Owning Toronto's Searches
The block
A clinic doing good work that buyers couldn't find on the searches they actually typed.
A Toronto cosmetic clinic nobody could find on Google. We went after the searches one procedure at a time for six years, and it became the city's leading clinic for breast augmentation and tummy tucks, with 44 laser techs on staff.
Gartner Plastic Surgery
Gartner Plastic Surgery: One Office to Three, Fixed From the Inside First
The block
Payment policies and staff problems that no ad campaign could have outrun.
One New Jersey office, bleeding patients. The problem wasn't marketing. Payment policies and staff were driving people away. We fixed that first, then grew the practice to three offices including Manhattan.
Harmony Cosmetic
Harmony Cosmetic: We Rebuilt the Brand and the Positioning
We rebuilt Harmony Cosmetic's brand and worked out its positioning: what the practice stands for and why a patient should choose it.
Is Your Practice a Fit?
We take on a handful of practices at a time. Tell us where yours is and what's in the way. If it's a fit, we'll set a time for you to meet Nick Dumitru, our founder, who has worked with plastic surgeons and aesthetic clinics since 2001.
See If We're a Fit