Skin Vitality: 4 Clinics to 8, #4 to #1 in the Country

Where They Were

Skin Vitality Medical Clinic was already a success when Eleanor Welsh called us. Four clinics across the GTA. A strong offline reputation. Aggressive print advertising that still pulled, month after month. By Allergan’s own count, they were the fourth-largest Botox provider in Canada.

That’s a good business. It is also exactly the kind of business that gets passed, because nothing feels broken from the inside.

What We Found

The print was the trap. When the thing you’ve always done still produces, you never see the patients you didn’t get. By then, a woman thinking about Botox in Mississauga wasn’t picking up a magazine. She was typing “Botox Mississauga” into Google, and Skin Vitality was nowhere in what came back. Three competitors were taking those patients every day, and no report inside the company could show it, because you can’t count a call that never came.

They had the effort and the budget. The market had moved online while the business was still being measured offline.

What We Did

We built the online side of the business from the ground up, and we built it around the way the patient actually behaves. A woman in Mississauga doesn’t want the Richmond Hill clinic. She wants the closest one, today, at a price she can justify to herself. Four clinics meant four separate local search results to win, four sets of pages, four phone numbers that had to be answered the right way. We won them one at a time, then used what worked at one location to open the next.

The campaigns, the pages, the tracking, the call handling. That’s the tooling. The work was getting a company that had grown on print to think and run like a company that grows on search, and to do it without breaking what already worked.

What Happened

Most of that growth came in the first 18 months to two years. Skin Vitality doubled from 4 clinics to 8 and went from #4 on Allergan’s list to #1 in Canada for Botox, took the top spot for Juvéderm and CoolSculpting as well, and the numbers kept climbing for as long as we ran it. Allergan keeps that ranking, not us, which is why it’s the number we quote.

Where They Are Today

Skin Vitality now runs 14 clinics across Ontario, from Toronto to London and Barrie, and describes itself as the largest Botox and Juvéderm provider in the country. We don’t take credit for that. The growth after our engagement belongs to Eleanor and her team.

What we take credit for is the acceleration. They came to us as a print business with four clinics and the #4 spot. They left as a digital business with eight clinics and the #1 spot. That’s the whole point of the work: find what’s blocking a good practice, remove it, and get out of the way.

What the Founder Said

As a marketing machine, Nick is all about people development and building long lasting relationships AS WELL AS turning your business into a cash cow. Rarely do you find a company that produces sound marketing ideas consistently but also a company that genuinely cares about their clients.

As a business owner, there are never enough hours in the day. Many times you find yourself focusing on the Z priorities instead of the A’s because of your consultants or employees constantly needing your input. They take the business owner right out of the equation. They do all the thinking for you and make it as simple as 1,2, 3. They come up with all the marketing ideas, implement them, roll them out and put money in your bank just by hiring them.

Working with Nick is like working with an Olympic-level coach when you’re a beginning athlete with incredible talent. He is exquisitely knowledgeable about both business AND behavior and uses that expertise to take your business to the next level in every area.

— Eleanor Welsh, Founder and CEO, Skin Vitality Medical Clinic

If your clinic’s reputation in the real world is bigger than its presence online, that gap is where your competitors are booking your patients. See how we approach med spas and aesthetic clinics, or find out if yours is a fit.