My Plastic Surgeon: From Freefall to #1 in Organic and Paid Search

Where She Was

Bookings in freefall. Consultations dropping, surgeries dropping with them. She was paying a marketing consultant every month and getting invoices back. No rankings, no real leads, and nobody at that firm willing to say so.

That last part is the one to notice. She wasn’t doing nothing. She was spending money on marketing every single month. It simply wasn’t producing anything, and the people taking the money had no incentive to tell her.

What We Found

Two blocks. The obvious one was the consultant, who had her invisible on the searches that matter for a surgical practice and was being paid anyway.

The less obvious one was the last step. A patient who finds a surgeon on Google, clicks the ad, and drives in is still deciding when she sits down. If what she’s handed in that room doesn’t match what brought her there, she goes home to think about it, and you lose the procedure after winning every step before it. So the plan had to cover the consult room, not just the search results.

What We Did

New brand positioning. A new website. Search work that ranked for the procedures that pay, and paid search campaigns aimed at people ready to book rather than people curious about prices. Social ads targeted at her exact buyer profile.

And print collateral for the consultation room, which is the part most agencies skip because it isn’t digital. What she handed a patient in the office now matched what the patient had already read online. One story, start to finish.

What Happened

She went from invisible to #1 in both organic and paid search for the terms that mattered to her practice, with labiaplasty and ear surgery at the centre of it. The phone rang consistently. Consultations filled. The feast-or-famine cycle that had her team panicking about next month disappeared, and they could go back to looking after patients.

She’s still a client. As of this writing, she’s booked about three months out.

If you’re paying an agency and can’t name what you got for it last month, that is your answer. We put the signs in writing in how to fire your marketing agency. Then see how we approach plastic surgery practices, or find out if yours is a fit.