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The Growth Gap

Why Most Aesthetic Practice Acquisitions Underperform

77

aesthetic practice deals closed in 2023, with 10+ active PE-backed platforms competing

70-90%

of M&A deals fail to create the value projected at close

265%

increase in physician turnover at PE-acquired practices

3.6%

median lead conversion rate. Top performers hit 21.1%.

What's Inside

Most PE firms acquire aesthetic practices, bolt on a generic marketing vendor, and watch the numbers stall. This report breaks down exactly why that happens and what the top-performing platforms do differently.

Market Intelligence

Deal volume, platform landscape, and where the consolidation wave is heading in 2024-2025.

The Digital Performance Gap

Why acquired practices bleed patients in the first 12 months and the specific digital failures that cause it.

Operator Playbook

The conversion benchmarks, channel mix, and integration timeline that separate value creators from value destroyers.

Built for operators, PE partners, and practice owners evaluating deals.