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Nick Dumitru
Founder, Think Basis Inc.
The Short Version
I don't sell marketing.
I sell measured growth.
I started in aesthetic practice marketing over 20 years ago. One doctor trusted me to fill his schedule. I did. He told another doctor. That became ten, then fifty, then an entire industry.
Along the way, I managed hundreds of millions in ad spend across plastic surgery, dermatology, and medspas. Every client I took on became the market leader in their area. Not some of them. All of them. I wrote the book on it — literally. "A Cut Above" hit #1 on Amazon in Plastic & Cosmetic Surgery.
Then I proved the system works outside medicine. Law firms. Financial services. Home services. High-ticket businesses where client acquisition is the growth constraint. The principles are the same. The results followed.
Philosophy
Activity Is Not Progress.
That line isn't a tagline someone workshopped in a boardroom. It's something I've said to every client who came to me confused about why their agency was "doing so much" while revenue stayed flat.
Reports aren't results. Impressions aren't income. I've watched business owners write six-figure checks to agencies that produced beautiful dashboards and zero new clients. That's not growth. That's a subscription to false hope.
My approach is simple: diagnose, prescribe, advise. I find the real constraint in your business, tell you exactly what to fix, and hold you accountable for doing it. I'm not a vendor. I'm an advisor. The difference is that a vendor says yes to keep the account. I'll tell you your idea is bad if it's bad. That's what you're paying for.
Brands are born, not created. You don't build a brand by giving money to an agency. You build it by getting money from your clients. Read those two sentences again.
How I Work
One Bold New Idea.
Every Meeting.
I committed to this years ago and I've kept the promise: every client meeting includes at least one bold new idea that makes you more money. Not a recycled tactic from a blog post. A specific, tested idea backed by hundreds of millions in spend across dozens of markets.
I hold myself accountable for results and I hold you accountable for execution. Growth requires both. Most agencies skip the second part because accountability is uncomfortable and uncomfortable clients cancel retainers.
I don't skip it. If your front desk is killing leads, I'll say so. If your pricing is wrong, I'll say so. If you're chasing a bad idea because your competitor did it, I'll say so. You can fire me for being honest. You can't fire me for being wrong.
The Book
A Cut Above
Amazon #1 Best Seller in Plastic & Cosmetic Surgery
Everything I learned making doctors wealthy, distilled into one book. How to stop wasting money on marketing that doesn't work. How to build a client acquisition system that actually fills your schedule. How to become the dominant practice in your market. No fluff. No theory. Just the system that works.
Readers bought it because it told them what their agencies wouldn't.
Credentials
Track Record
Media & Speaking
- Featured expert in Inc. Magazine
- The Globe & Mail
- IT World Canada
- CBC Radio Canada
- Speaker at IMCAS (world congress for aesthetic medicine)
Published
Author of "A Cut Above", Amazon #1 Best Seller in Plastic & Cosmetic Surgery. Not a vanity press run. Readers bought it because it told them what their agencies wouldn't.
Giving Back
Volunteer and donor with Kiva, the world's first online lending platform for entrepreneurs. Donor to a multi-year research study in entrepreneurial education at McMaster University's DeGroote School of Business.
Ready to Talk Growth?
If you are serious about scaling your practice or portfolio, we should talk.
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