“For me, KPI is almost like a shortcut to get inside your business performance. So when you look at the metrics of customer acquisition costs, so you look on conversion rate except just the number that you see and your result in terms of conversion go up, in terms of acquisitions goes down, there is a lot more to that. It represents an entire aspect of your business.”

“That’s the biggest problem I see facing professional practices. They do not stand out at all. Worse, they don’t understand the principles to stand out.”

“If you can take care of this seemingly very boring topic, it can exponentially increase the growth of your business. And that stability, and that free money that keeps coming back will let you advertise more aggressively and put your competitors where they belong which is in your rear view mirror.”

“The amygdala is pure survival instinct and you can leverage this instinct to get people to take action in your practice and to increase your overall sales in an ethical manner. But in a way that gets people to take the action that they want to take, that, they should take but have not had a reason to take.”

“Staff at medical practices feel that their job is to inform the patient, inform the caller, how well you do at informing the customer, is not going to translate to sales, because their number one job is to get the booking. Nothing else really matters on incoming calls.”

“”The more you tell the more you sell and that’s what you should be thinking about. And that’s true for any industry that you’re in. The more you tell the more you sell.”

“You have to have the mindset that you need to win the business out of the market. You don’t deserve the business. You have to take it. You have to win it. You have to be better than the competition.”

“Your brand isn’t the foundation of your business. Your business is the foundation of your brand.”