Start thinking about where you’re going to play, what can you be the best at? Answer these questions. What can you be the best at? What can your practice do better than all of your competitors? And importantly on the back of that, is that something that the market wants? Because you can be really great at shining toenails, but if nobody wants to buy toenail shining, it’s irrelevant. Okay? So think about that. What is it that you can be the best at? What can your practice be the best that that your clients actually want, need, and deserve to get from you?

You have to think about PR as a funnel, right? Initially, you want to make sure that, a, your name is getting out there as much as possible in the right way and so you start off with a really big opening of the funnel, but then over time you can distill that down into what your particular area of expertise is.

Learn how to treat your customers so you can grow your business in the best way possible.

If you as a physician don’t know how to bring that conversation down to the level of the purchaser, you are doing yourself a disservice. This is where the influencer marketing comes in because it really is in their words. It’s their understanding. They’re using the same vernacular, the same language. The reviewer or the influencer was going to be another mother of two that’s got to go to soccer practice and she just happens to have a YouTube channel and she’s going to talk to that mother in a way that you will not be able to. It will be absolutely impossible for you to connect on the same level.

This is where you can start thinking about the strategy of your practice. When I say strategically is you need to look at your practice and how it’s going to impact it and what stage it’s at. If you need to take the beach versus take the stronghold tactically and strategically in order to win the war, you have to look at it. So what stage of this battle are you in? What part of the war are you engaged in that you need to move forward?

On today’s episode, we’re going to discuss probably the number one thing that leads to success or failure in a practice, and that is the ability to follow up with your leads. Any monkey can start generating you leads online. The quality of a lead varies. We’re going to get into that a little bit. But today, we’re going to really dive deep into what makes that work.

I want you to get a handle on your mindset and your limiting beliefs. So this podcast is going to be all about the way that you think, all about the way that you are holding yourself back, and ultimately it’s going to be about accountability. I want to keep you accountable. I’ve seen too many doctors fall into the victim mentality where they’ll start blaming everyone from their staff, to the marketing companies, to the economy, anything they can think of just to avoid taking responsibility for the fact that they are in charge of their own practice, they are the masters of their own destiny, and I want you to get that you are in charge of your future and it’s your responsibility to move yourself forward.

You can accept change and use it as a jumping board, a platform for you to move your practice forward. Because entropy, change, chaos problems, those are nothing more than veiled opportunities for you to become better and set yourself apart from your competitors and really take the lead in your city.

So life is going to move forward, business life is no different. Business life is going to move forward. The market, market conditions, market realities will change every single day. And if you’re not in the market, you can’t adapt to that change. If you’re getting ready to get into the market, you can’t adapt to that change. If you’re getting ready to build that new website and you haven’t done it, right? Even if it’s crap, it’s better than not having one. Because you can change it, right? This is the thing that I want you to understand, that business is fluid.

When you are engaging in social media, when you are taking selfies, putting out videos, and relying on that for business, the control is 100% out of your hands. If Facebook goes under or the government decides to shut them down or break them up, whatever, anything can happen, your business can tank.