Marketing insights for plastic surgeons and aesthetic clinic owners.https://thinkbasis.com/en-usThink BasisThink Basisinfo@thinkbasis.comfalsehttps://thinkbasis.com/podcast/stop-chasing-silver-bullets/https://thinkbasis.com/podcast/stop-chasing-silver-bullets/There's no secret tactic that grows a cosmetic practice. Strategy is the what and why, tactics are the how, and neither matters if nothing gets done.Wed, 04 Mar 2020 00:00:00 GMT1918:31fullhttps://thinkbasis.com/podcast/how-to-do-pr-plastic-surgery/https://thinkbasis.com/podcast/how-to-do-pr-plastic-surgery/Ads tell patients how to find you. Press tells them why they should care. A 20-year PR veteran on getting doctors real coverage, and what it costs.Fri, 21 Feb 2020 00:00:00 GMT1850:42fullhttps://thinkbasis.com/podcast/customer-service/https://thinkbasis.com/podcast/customer-service/Not all customers deserve equal treatment. 20% of them pay for 80% of your growth. How to find your super buyers and super referrers, and what to give them.Fri, 21 Feb 2020 00:00:00 GMT1724:05fullhttps://thinkbasis.com/podcast/influencer-marketing-for-plastic-surgeons/https://thinkbasis.com/podcast/influencer-marketing-for-plastic-surgeons/Kim Kardashian isn't your best influencer. Your patient's friends are. Joe Sinkwitz on finding, vetting, and paying influencers who bring in patients.Tue, 07 Jan 2020 00:00:00 GMT1656:50fullhttps://thinkbasis.com/podcast/paid-vs-free-consults/https://thinkbasis.com/podcast/paid-vs-free-consults/Free consults pack your schedule with tire-kickers. Paid consults cut volume. The right answer depends on the stage your practice is in. Here's how to pick.Mon, 06 Jan 2020 00:00:00 GMT1527:22fullhttps://thinkbasis.com/podcast/number-one-success-factor-for-plastic-surgeons/https://thinkbasis.com/podcast/number-one-success-factor-for-plastic-surgeons/Your ads generate leads. Excel loses them. Atlas KPI's founder and I break down the follow-up system that decides whether a practice grows or stalls.Wed, 11 Dec 2019 00:00:00 GMT1458:45fullhttps://thinkbasis.com/podcast/if-your-practice-is-failing-its-your-fault/https://thinkbasis.com/podcast/if-your-practice-is-failing-its-your-fault/Doctors blame staff, agencies, the economy. The real problem is in the mirror. The same instincts that make you a great doctor are killing your business.Fri, 06 Dec 2019 00:00:00 GMT1328:49fullhttps://thinkbasis.com/podcast/your-practice-is-falling-apart-what-are-your-going-to-do-about-it/https://thinkbasis.com/podcast/your-practice-is-falling-apart-what-are-your-going-to-do-about-it/Bodies heal on their own. Businesses don't. Your systems, website, and service decay the moment you stop feeding them. How to fight entropy in your practice.Thu, 05 Dec 2019 00:00:00 GMT1214:46fullhttps://thinkbasis.com/podcast/its-okay-to-make-nonfatal-mistakes-in-business-even-fatal-ones/https://thinkbasis.com/podcast/its-okay-to-make-nonfatal-mistakes-in-business-even-fatal-ones/Doctors play not to lose, and that's why practices stall. Why mistakes buy information, perfectionism is a disease, and inaction is the expensive choice.Fri, 15 Nov 2019 00:00:00 GMT1131:01fullhttps://thinkbasis.com/podcast/how-your-social-media-is-holding-you-back/https://thinkbasis.com/podcast/how-your-social-media-is-holding-you-back/Organic reach is dying and your account lives on rented land. When social media helps a practice, when it quietly hurts it, and what should drive leads.Mon, 11 Nov 2019 00:00:00 GMT1019:00fullhttps://thinkbasis.com/podcast/practice-perfect-podcast-episode-9/https://thinkbasis.com/podcast/practice-perfect-podcast-episode-9/I've watched a practice get embezzled for six figures. KPIs are how you catch theft, dead leads, and stalled growth before they bleed you dry.Sat, 18 Aug 2018 00:00:00 GMT954:41fullhttps://thinkbasis.com/podcast/how-to-fight-large-competitors-with-large-budgets-using-digital-marketing/https://thinkbasis.com/podcast/how-to-fight-large-competitors-with-large-budgets-using-digital-marketing/You can't outspend the big firms. You can out-position them. Legal marketer Corey Vanderburg on beating large competitors with digital marketing.Wed, 25 Jul 2018 00:00:00 GMT858:40fullhttps://thinkbasis.com/podcast/how-to-keep-patients-coming-back-to-your-practice/https://thinkbasis.com/podcast/how-to-keep-patients-coming-back-to-your-practice/Do nothing and 80% of your patients leave within four years. The retention math, the Zeigarnik effect, and reactivation campaigns that bring them back.Mon, 02 Jul 2018 00:00:00 GMT731:21fullhttps://thinkbasis.com/podcast/how-to-get-buyers-to-take-action-now/https://thinkbasis.com/podcast/how-to-get-buyers-to-take-action-now/Buyers stall because nothing forces a decision. How time, availability, and exclusivity scarcity get them moving, and where false scarcity backfires.Fri, 22 Jun 2018 00:00:00 GMT620:35fullhttps://thinkbasis.com/podcast/how-to-handle-incoming-phone-calls/https://thinkbasis.com/podcast/how-to-handle-incoming-phone-calls/Phone handling is the #1 failing in most cosmetic practices. Your receptionist's job isn't to inform callers. It's to book them. Here's how to fix it.Wed, 23 May 2018 00:00:00 GMT527:39fullhttps://thinkbasis.com/podcast/how-to-design-a-winning-cosmetic-surgery-website/https://thinkbasis.com/podcast/how-to-design-a-winning-cosmetic-surgery-website/Most cosmetic surgery websites are ego sites: pretty, award-worthy, and broke. Here's what a website that actually converts patients does differently.Wed, 23 May 2018 00:00:00 GMT443:16fullhttps://thinkbasis.com/podcast/how-to-create-a-great-patient-experience/https://thinkbasis.com/podcast/how-to-create-a-great-patient-experience/Your patient experience decides your reviews, rebookings, and referrals before any ad can. Walk one patient through your practice and find the leaks.Wed, 23 May 2018 00:00:00 GMT329:19fullhttps://thinkbasis.com/podcast/how-to-create-a-brand-when-you-cant-afford-branding/https://thinkbasis.com/podcast/how-to-create-a-brand-when-you-cant-afford-branding/Branding agencies have it backwards. Your business builds your brand, not the other way around. Where your marketing money should actually go instead.Wed, 23 May 2018 00:00:00 GMT218:42fullhttps://thinkbasis.com/podcast/how-to-identify-whats-working-and-what-isnt/https://thinkbasis.com/podcast/how-to-identify-whats-working-and-what-isnt/Most practices don't need more leads. They need to stop losing the ones they already get. How to track every inquiry and find where the money leaks out.Wed, 23 May 2018 00:00:00 GMT131:36full