Marketing insights for plastic surgeons and aesthetic clinic owners.https://thinkbasis.com/en-usThink BasisThink Basisinfo@thinkbasis.comfalsehttps://thinkbasis.com/podcast/stop-chasing-silver-bullets/https://thinkbasis.com/podcast/stop-chasing-silver-bullets/What can you be the best at with your practice?Wed, 04 Mar 2020 00:00:00 GMT1918:31fullhttps://thinkbasis.com/podcast/how-to-do-pr-plastic-surgery/https://thinkbasis.com/podcast/how-to-do-pr-plastic-surgery/Learn to do public relations from a veteran of 20 years in the PR business.Fri, 21 Feb 2020 00:00:00 GMT1850:42fullhttps://thinkbasis.com/podcast/customer-service/https://thinkbasis.com/podcast/customer-service/80% of your business, 80% of your income typically will come from about 20% of your customers.Fri, 21 Feb 2020 00:00:00 GMT1724:05fullhttps://thinkbasis.com/podcast/influencer-marketing-for-plastic-surgeons/https://thinkbasis.com/podcast/influencer-marketing-for-plastic-surgeons/Learn to find, cultivate, and hire influencer marketers to help promote your cosmetic services practice.Tue, 07 Jan 2020 00:00:00 GMT1656:50fullhttps://thinkbasis.com/podcast/paid-vs-free-consults/https://thinkbasis.com/podcast/paid-vs-free-consults/Learn how to determine if you should charge for your cosmetic consultation.Mon, 06 Jan 2020 00:00:00 GMT1527:22fullhttps://thinkbasis.com/podcast/number-one-success-factor-for-plastic-surgeons/https://thinkbasis.com/podcast/number-one-success-factor-for-plastic-surgeons/Learn the determining factor to making your cosmetic practice a success.Wed, 11 Dec 2019 00:00:00 GMT1458:45fullhttps://thinkbasis.com/podcast/if-your-practice-is-failing-its-your-fault/https://thinkbasis.com/podcast/if-your-practice-is-failing-its-your-fault/The one thing that'll kill your business is doing nothing, sitting there analyzing it to death, right? The paralysis of analysis will kill your practice.Fri, 06 Dec 2019 00:00:00 GMT1328:49fullhttps://thinkbasis.com/podcast/your-practice-is-falling-apart-what-are-your-going-to-do-about-it/https://thinkbasis.com/podcast/your-practice-is-falling-apart-what-are-your-going-to-do-about-it/You can create the most elegant and beautiful solution to a problem that you've got in your business, but if your staff can't sustain it and be consistent with it, then there's no point to doing it.Thu, 05 Dec 2019 00:00:00 GMT1214:46fullhttps://thinkbasis.com/podcast/its-okay-to-make-nonfatal-mistakes-in-business-even-fatal-ones/https://thinkbasis.com/podcast/its-okay-to-make-nonfatal-mistakes-in-business-even-fatal-ones/Don't let your paralysis by analysis hold you back. The same instincts that make you a great doctor work against you in business.Fri, 15 Nov 2019 00:00:00 GMT1131:01fullhttps://thinkbasis.com/podcast/how-your-social-media-is-holding-you-back/https://thinkbasis.com/podcast/how-your-social-media-is-holding-you-back/How to use social media for your practice so it doesn't damage you, doesn't hurt you and doesn't end up using your time in an unproductive manner.Mon, 11 Nov 2019 00:00:00 GMT1019:00fullhttps://thinkbasis.com/podcast/practice-perfect-podcast-episode-9/https://thinkbasis.com/podcast/practice-perfect-podcast-episode-9/For me, KPI is almost like a shortcut to get inside your business performance. There is a lot more to that. It represents an entire aspect of your business.Sat, 18 Aug 2018 00:00:00 GMT954:41fullhttps://thinkbasis.com/podcast/how-to-fight-large-competitors-with-large-budgets-using-digital-marketing/https://thinkbasis.com/podcast/how-to-fight-large-competitors-with-large-budgets-using-digital-marketing/That's the biggest problem I see facing professional practices. They do not stand out at all. Worse, they don't understand the principles to stand out.Wed, 25 Jul 2018 00:00:00 GMT858:40fullhttps://thinkbasis.com/podcast/how-to-keep-patients-coming-back-to-your-practice/https://thinkbasis.com/podcast/how-to-keep-patients-coming-back-to-your-practice/This topic can exponentially increase the growth of your business, and that stability, and that free money that keeps coming back, will let you advertise more aggressively and put your competitors where they belong which is in your rear view mirror.Mon, 02 Jul 2018 00:00:00 GMT731:21fullhttps://thinkbasis.com/podcast/how-to-get-buyers-to-take-action-now/https://thinkbasis.com/podcast/how-to-get-buyers-to-take-action-now/The amygdala is pure survival instinct and you can leverage this instinct to get people to take action in your practice and to increase your overall sales in an ethical manner.Fri, 22 Jun 2018 00:00:00 GMT620:35fullhttps://thinkbasis.com/podcast/how-to-handle-incoming-phone-calls/https://thinkbasis.com/podcast/how-to-handle-incoming-phone-calls/Phone handling is by far the number one failing in most cosmetic practices. It doesn't matter how clever you are at marketing. Or how much you spend on ads. The fact is that a minimum wage receptionist could be costing you your success.Wed, 23 May 2018 00:00:00 GMT527:39fullhttps://thinkbasis.com/podcast/how-to-design-a-winning-cosmetic-surgery-website/https://thinkbasis.com/podcast/how-to-design-a-winning-cosmetic-surgery-website/Winning online starts with a great website. Most design firms will try to sell you an ego site. Don't make the same mistakes other doctors make. Learn how to create a winning cosmetic surgery website and take control of the internet today.Wed, 23 May 2018 00:00:00 GMT443:16fullhttps://thinkbasis.com/podcast/how-to-create-a-great-patient-experience/https://thinkbasis.com/podcast/how-to-create-a-great-patient-experience/How your patients experience your practice will affect everything from returning business, to online reviews and direct referrals. Pay close attention to the patient flow and make sure you deliver a superior patient experience every time.Wed, 23 May 2018 00:00:00 GMT329:19fullhttps://thinkbasis.com/podcast/how-to-create-a-brand-when-you-cant-afford-branding/https://thinkbasis.com/podcast/how-to-create-a-brand-when-you-cant-afford-branding/Find out why branding for your Practice is done backwards. Don't fall for the usual trap of wasting time and money on branding your practice. Learn what really builds brands, and put your marketing dollars where they'll make the biggest impact.Wed, 23 May 2018 00:00:00 GMT218:42fullhttps://thinkbasis.com/podcast/how-to-identify-whats-working-and-what-isnt/https://thinkbasis.com/podcast/how-to-identify-whats-working-and-what-isnt/The number one problem most practices have isn't getting more patients, it's in not converting the patients they get. Find out how to make a difference in your practice using the marketing assets you already have.Wed, 23 May 2018 00:00:00 GMT131:36full