# Think Basis Inc.

> Digital marketing agency for established businesses that have stalled. Rapid growth and turnarounds driven by lead generation, paid search, and SEO. 20+ years, hundreds of millions in ad spend managed, and a client roster where every engagement ended with the client as the market leader.

Think Basis was founded by Nick Dumitru, who started in aesthetic practice marketing over 20 years ago. The agency works with plastic surgery, dermatology, and medical spa practices as well as growth-focused businesses in other industries. Nick authored "A Cut Above," the #1 book on Amazon in the Plastic & Cosmetic Surgery category.

Think Basis takes on 4 to 5 clients at a time with a $15,000/month engagement floor. It is not a fit for startups, businesses looking for the cheapest option, or anyone wanting a vendor to take orders rather than a partner to set strategy.

## Services

- [All Services](https://thinkbasis.com/services/): Overview of every engagement type and how to pick one
- [Lead Generation — Toronto](https://thinkbasis.com/lead-generation-agency-toronto/): Lead generation and paid acquisition for Toronto and the GTA
- [Med Spa Marketing](https://thinkbasis.com/med-spa-marketing-agency/): Patient acquisition for medical spas and aesthetic clinics
- [Plastic Surgery Marketing](https://thinkbasis.com/plastic-surgery-marketing-agency/): Surgical consult generation for plastic surgeons
- [Marketing Agency — Markham](https://thinkbasis.com/marketing-agency-markham/): Local agency serving Markham and the Greater Toronto Area
- [Growth Advisory](https://thinkbasis.com/advisory/): Strategy engagements for operators who run their own marketing

## Documented Results

- [Toronto Cosmetic Clinic](https://thinkbasis.com/case-studies/toronto-cosmetic-clinic/): 4 employees to 44, under $100K revenue to multiple seven figures
- [Plastic Surgeon Consult Growth](https://thinkbasis.com/case-studies/ec-plastic-surgeon/): 72 to 125 surgical consults per month, BOTOX +83%, JUVEDERM +1,200%
- [Skin Vitality Medical Clinic](https://thinkbasis.com/case-studies/skin-vitality-medical-clinic/): #4 to #1 Botox provider in Canada
- [Gartner Plastic Surgery](https://thinkbasis.com/case-studies/gartner-plastic-surgery/): 1 struggling New Jersey location to 3 offices including Manhattan
- [My Plastic Surgeon](https://thinkbasis.com/case-studies/my-plastic-surgeon/): #1 in both organic and paid search
- [Harmony Cosmetic](https://thinkbasis.com/case-studies/harmony-cosmetic/): Reputation turnaround after damaging reviews

## Expertise

- Lead generation for high-ticket professional services
- Plastic surgery, medical spa, and aesthetic clinic patient acquisition
- Healthcare digital marketing
- SEO, paid search (Google Ads), and conversion rate optimization
- Practice management and operations consulting
- Website design built for conversion rather than appearance
## Articles

Full library of 127 articles on marketing, SEO, paid search, and practice operations.

- [Aesthetic Clinic Marketing: You Have a Sameness Problem](https://thinkbasis.com/articles/aesthetic-clinic-marketing/): Every aesthetic clinic runs the same website, same Instagram, same before/afters. The clinics booked out 6 weeks ahead fixed one thing: positioning.
- [Aesthetic Marketing Trends 2026: What's Dying, What Converts](https://thinkbasis.com/articles/aesthetic-practice-marketing-trends/): Referrals fell from 70% to 40% of new patients. 93% use AI, 5% see gains. The aesthetic marketing trends worth your money in 2026, and the fads to skip.
- [How Patients Find Doctors Online Now (40M Ask AI Daily)](https://thinkbasis.com/articles/ai-changing-how-patients-find-doctors/): 40 million people ask ChatGPT health questions daily. How patients find doctors online has changed, and most practices are invisible for half the search.
- [AI in Healthcare Marketing: Why 80% of It Fails to Pay Off](https://thinkbasis.com/articles/ai-in-healthcare-marketing/): 66% of physicians already use AI, yet 80% of AI marketing projects fail to deliver. What the winning 20% do differently, and where to start.
- [AI Marketing Tools for Medical Practices: 5 Worth Buying](https://thinkbasis.com/articles/ai-marketing-stack-medical-practices/): 94% of healthcare organizations use AI. 5% get real results. The 5 AI marketing tools medical practices should buy, and the 4 categories to skip.
- [AI Overviews in Healthcare: Beat the 61% Click Drop](https://thinkbasis.com/articles/ai-overviews-healthcare-seo/): AI Overviews now sit on 89% of healthcare queries and cut organic clicks 61%. What to change so Google cites your practice instead of burying it.
- [Patient Communication Automation: Kill the 47-Hour Reply](https://thinkbasis.com/articles/ai-patient-communication/): The average practice takes 47 hours to answer a new patient. Patient communication automation cuts that to seconds, if you keep AI below the clinical line.
- [AI Search Optimization for Healthcare: The 61% Problem](https://thinkbasis.com/articles/ai-search-optimization-medical/): AI Overviews cut organic clicks 61%. Practices cited inside them gain 35%. The 5-step playbook that gets a medical practice quoted, not buried.
- [Before and After Photos: Why Your Gallery Loses Patients](https://thinkbasis.com/articles/before-and-after-photos-killing-your-practice/): Your before and after gallery is your most visited page and it's a dead end. The conversion fixes, photo standards, and consent rules that make it sell.
- [Plastic Surgery Financing: The 15% Lift Most Practices Skip](https://thinkbasis.com/articles/boost-plastic-surgery-closing-rates-through-financing-while-helping-patients-attain-their-dreams/): 30% of financed buyers wouldn't have purchased at all without it. Patient financing closes bigger cases, faster. Why cash-only is costing your practice.
- [Botox Advertising: 17 Ideas That Actually Fill Your Schedule](https://thinkbasis.com/articles/botox-marketing-ideas/): Every clinic runs Botox advertising. The booked-solid ones do it differently. 17 ideas from the campaigns that took one clinic to #1 in Canada.
- [Branding Is BS: You Need Sales Before You Need a Brand](https://thinkbasis.com/articles/branding-is-bs-and-its-done-backwards/): 90% of new product launches fail. Even Apple flopped with the Newton. Brands aren't built by ad agencies, they're born from sales. Here's the right order.
- [Breast Augmentation Marketing: Winning a 6-Month Decision](https://thinkbasis.com/articles/breast-augmentation-marketing/): She researches for months before calling a single surgeon. Breast augmentation marketing that puts you on her shortlist and wins the consultation.
- [Call Tracking for Medical Practices: The Missing 60%](https://thinkbasis.com/articles/call-tracking-for-medical-practices/): 60% of medical practice conversions happen on the phone, and most practices can't attribute a single call. The setup costs about $150 a month. Here's how.
- [ChatGPT for Medical Practices: 7 Uses That Earn Their Keep](https://thinkbasis.com/articles/chatgpt-for-medical-practices/): ChatGPT saves practices an hour a day on the boring work and wrecks the work that matters. The 7 uses worth automating and the 4 that will burn you.
- [Chiropractor Marketing: Stop Doing What Doesn't Work](https://thinkbasis.com/articles/chiropractor-marketing/): 70,000 chiropractors are fighting over 35 million patients. The ones with full schedules don't out-spend the clinic down the street. They out-think it.
- [Concierge Medicine Marketing: Fill a 400-Patient Panel](https://thinkbasis.com/articles/concierge-medicine-marketing/): Concierge patients pay $5,000-25,000 a year. You need 50 of the right members, not 500 leads. The marketing that fills a panel without volume tactics.
- [CoolSculpting Marketing: Sell the Result, Not the Machine](https://thinkbasis.com/articles/coolsculpting-marketing/): Every med spa within 20 miles offers CoolSculpting now. The clinics that charge premium prices sell outcomes, packages, and financing. Here's how.
- [Cosmetic Surgery Consultation Conversion: 40% to 70%+](https://thinkbasis.com/articles/cosmetic-surgery-consultation-conversion/): Free consultations convert at 40%. Paid ones hit 90%. The consultation system that gets cosmetic surgery practices past tire-kickers to a 70% close rate.
- [Cosmetic Surgery Website Design: Pretty Doesn't Sell](https://thinkbasis.com/articles/cosmetic-surgery-website-design-create-powerful-patient-magnet/): Most cosmetic surgery website design is decoration. Patients don't book because your site is pretty. Three things that turn a website into a patient magnet.
- [The Death of the Medical Marketing Agency (As You Know It)](https://thinkbasis.com/articles/death-of-medical-marketing-agency/): The traditional agency model is broken. AI is accelerating the collapse. Here's what's replacing it and what practice owners should demand from their partners.
- [Dental Marketing Ideas: 5 That Work, 4 That Waste Money](https://thinkbasis.com/articles/dental-marketing-ideas/): Dental marketing ideas ranked by ROI: 5 that produce $84 leads and $5,000+ patients, 4 that burn cash. From 20+ years inside healthcare campaigns.
- [Dermatology Marketing When Everyone Offers Botox](https://thinkbasis.com/articles/dermatology-marketing/): 1.5 million people search 'dermatologist near me' every month. If your schedule still has gaps, your dermatology marketing is the problem. Here's the fix.
- [Digital Marketing for Healthcare: The 3 Channels That Pay](https://thinkbasis.com/articles/digital-marketing-for-healthcare/): Your budget is spread across 12 channels. Only 3 produce patients. What 20+ years and hundreds of real campaigns say about healthcare marketing that works.
- [Facebook Ads for Medical Practices: 600 Leads, 2 Consults](https://thinkbasis.com/articles/facebook-ads-for-medical-practices/): A doctor spent $18,000 on Facebook ads, got 600 leads, and booked 2 consults. Facebook works for medical practices in exactly 3 places. Here's where.
- [Facial Rejuvenation Marketing: Nobody Wants a Facelift](https://thinkbasis.com/articles/facial-rejuvenation-marketing/): Patients don't search 'facelift surgeon.' They search 'why do I look tired.' The facial rejuvenation marketing shift that books $15K treatment plans.
- [Dermal Filler Advertising: Sell Results, Not $599 Syringes](https://thinkbasis.com/articles/filler-advertising/): Dermal filler advertising built on $599 syringes attracts one-visit deal-shoppers. Here's how to sell outcomes to patients worth $15,000 or more.
- [The 7-Touch Follow-Up Sequence That Doubles Close Rates](https://thinkbasis.com/articles/follow-up-sequence-doubles-closing-rate/): 80% of sales require 5+ follow-ups. Most practices stop after one. Here's the automated sequence that turns consultation no-shows into booked patients.
- [Your Front Desk Loses 30% of the Calls You Paid For](https://thinkbasis.com/articles/front-desk-most-important-marketing-channel/): Your ads work. Your front desk doesn't. 30% of patient calls leak revenue and 85% of missed callers never call back. Here's the 5-step fix that plugs the leak.
- [Google Ads for Dentists: The $84-Per-Lead Playbook](https://thinkbasis.com/articles/google-ads-for-dentists/): Google Ads for dentists done right: $84 leads, patients worth $700-$1,250 in year one. Most practices miss 60% of conversions. Here's the fix.
- [Google Ads for Doctors: Hit the $57-Per-Lead Benchmark](https://thinkbasis.com/articles/google-ads-for-doctors/): Healthcare Google Ads: $5 CPC, 11.6% conversion rate, $57 cost per lead. Those are the benchmarks. Most doctors blow past them. Here's how to fix it.
- [Google Ads for Plastic Surgeons: Surviving $100 Clicks](https://thinkbasis.com/articles/google-ads-for-plastic-surgeons/): Plastic surgery clicks run $18-25. Premium keywords hit $100+. Here's the campaign structure that turns healthcare's priciest clicks into consults.
- [Google Business Profile for Doctors: Fix It in One Afternoon](https://thinkbasis.com/articles/google-my-business-for-doctors/): Patients see your Google Business Profile before your website. Most doctor profiles are broken. This 7-step fix takes one afternoon and costs nothing.
- [Hair Restoration Marketing: How to Reach the 11 PM Searcher](https://thinkbasis.com/articles/hair-restoration-marketing/): He researches hair transplants alone for 6-12 months before calling anyone. Hair restoration marketing that owns the research phase and wins his trust.
- [Healthcare Content Marketing: 4 Posts a Month, Not 16](https://thinkbasis.com/articles/healthcare-content-marketing/): Your blog has 47 posts and zero patients to show for it. The fix is 4 strategic pieces a month, not 16 generic ones. Here's exactly what to write.
- [Healthcare Marketing Trends 2026: 5 That Pay, 3 That Don't](https://thinkbasis.com/articles/healthcare-marketing-trends/): Referrals fell from 70% to 40% of new patients. AI Overviews now hit 51% of healthcare searches. The 2026 trends worth money and the hype to skip.
- [Healthcare SEO in 2026: AI Now Answers 51% of Searches](https://thinkbasis.com/articles/healthcare-seo-2026/): AI Overviews now hit 51% of healthcare searches and 69% of queries end with zero clicks. The healthcare SEO playbook that still wins in 2026.
- [High-Converting Medical Website: The 4 Fixes That Matter](https://thinkbasis.com/articles/high-converting-medical-website/): I can tell in 5 seconds whether a medical website will convert. The high performers share 4 structural fixes most practices miss. Here's the full anatomy.
- [HIPAA and Online Reviews: The $1.5M Mistake Doctors Make](https://thinkbasis.com/articles/hipaa-and-online-reviews/): A patient trashes you on Google. You want to fire back. Here's what HIPAA allows in online reviews, what it doesn't, and the replies that get doctors fined.
- [Hiring a Practice Manager: The 90-Day Test Most Hires Fail](https://thinkbasis.com/articles/hiring-a-practice-manager/): Promote your best receptionist to practice manager and you lose both. When to hire, what to pay, and 4 interview questions that expose fakes.
- [Med Spa Front Desk Hiring: You Need a Closer, Not a Greeter](https://thinkbasis.com/articles/hiring-med-spa-front-desk/): Med spas lose 30% of bookings to mishandled calls. At average patient values that's $720K a year. How to hire a front desk closer who converts 60%+.
- [How Much Should a Doctor Spend on Ads? The 4-Step Math](https://thinkbasis.com/articles/how-much-should-a-doctor-spend-on-ads/): Stop guessing with percent-of-revenue rules. The 4-step math that sets a doctor's ad budget: patient value, lead cost, closing rate, and capacity.
- [How to Appear in ChatGPT Results: 8 Steps That Get You Cited](https://thinkbasis.com/articles/how-to-appear-in-chatgpt-results/): ChatGPT names one provider and your patient books them. How to appear in ChatGPT results: the 4 factors that drive AI citations and 8 steps to fix yours.
- [How to Choose a Google Ads Agency (Before You Burn $20K)](https://thinkbasis.com/articles/how-to-choose-a-google-ads-agency/): Choosing a Google Ads agency? Bad ones look identical to good ones in the pitch. The fee models, red flags, and test questions that expose them.
- [How to Fire Your Marketing Agency: 6 Steps, Zero Hostages](https://thinkbasis.com/articles/how-to-fire-your-marketing-agency/): Scared you'll lose your rankings, site, or ad accounts if you leave? Here's how to fire your marketing agency in 6 steps without losing any of it.
- [How to Get More Google Reviews (Without Begging)](https://thinkbasis.com/articles/how-to-get-more-google-reviews/): Review velocity beats total count for local rankings. The exact system practices use to add 10-20 new Google reviews a month without feeling pushy.
- [How to Get More Patients: Fix These 3 Leaks First](https://thinkbasis.com/articles/how-to-get-more-patients/): Most practices lose 30-50% of inbound calls before ads even matter. How to get more patients by fixing three leaks first, then turning on the traffic.
- [How to Handle Negative Reviews Without Making Them Worse](https://thinkbasis.com/articles/how-to-handle-negative-reviews/): 62% of patients have avoided a provider over bad reviews. But the review isn't what drives them away. Your response is. Here's the exact playbook.
- [How to Price Cosmetic Procedures: Charge Until It Hurts](https://thinkbasis.com/articles/how-to-price-cosmetic-procedures/): Most surgeons price cosmetic procedures by copying the clinic down the street. That loses money in both directions. Here's the rule that fixes it.
- [How to Read a Marketing Report Without Getting Lied To](https://thinkbasis.com/articles/how-to-read-a-marketing-report/): Your agency's 40-page report hides the one number that matters. How to read a marketing report in 5 minutes and catch the padding before you pay for it.
- [If You Don't Blow Your Own Horn, There Won't Be Any Music](https://thinkbasis.com/articles/if-you-dont-blow-your-own-horn-there-wont-be-any-music/): Nobody promotes your practice out of the goodness of their heart. Modesty can't maximize. How to blow your own horn without becoming a blowhard.
- [Importance of Digital Marketing in Healthcare: The 97% Leak](https://thinkbasis.com/articles/importance-of-digital-marketing-in-healthcare/): Everyone says digital marketing matters in healthcare. Nobody says which channels produce patients, in what order, at what budget. Here's the answer.
- [Instagram for Plastic Surgeons: 50K Followers, 0 Bookings](https://thinkbasis.com/articles/instagram-for-plastic-surgeons/): Your competitor has 50K Instagram followers and can't trace a single consultation to them. Here's the content that actually books surgical patients.
- [Pull the F*@#ing Trigger: 3 Fears Paralyzing Your Practice](https://thinkbasis.com/articles/its-not-about-aiming-your-gun-its-about-pulling-the-fing-trigger/): Five frogs decide to jump off a log. How many are left? Five. Deciding isn't doing. The 3 fears that keep doctors frozen, and how to get past each one.
- [Landing Pages for Doctors: Stop Wasting 30% of Ad Spend](https://thinkbasis.com/articles/landing-pages-for-doctors/): Sending ads to your homepage burns 30-40% of your budget. The landing page structure that turns clicks into booked patients, section by section.
- [Laser Hair Removal Marketing: Book All 12 Months, Not 4](https://thinkbasis.com/articles/laser-hair-removal-marketing/): Most clinics market laser hair removal 4 months a year, then go dark. The quarter-by-quarter playbook that keeps laser chairs full in January.
- [Lead Generation for Medical Practices (Why 97% of Leads Die)](https://thinkbasis.com/articles/lead-generation-for-medical-practices/): Only 3.2% of medical practice leads become patients. Top performers hit 21%. The gap isn't ad spend. It's what happens in the 5 minutes after contact.
- [Liposuction Marketing: Stop Attracting Bargain Hunters](https://thinkbasis.com/articles/liposuction-marketing/): Liposuction runs $6,400 to $15,500 all-in. The patient worth winning compares surgeons, not prices. Here's the marketing that attracts her and repels the rest.
- [Local SEO for Doctors: How to Own Your City on Google](https://thinkbasis.com/articles/local-seo-for-doctors/): Local SEO for doctors comes down to one box: the Google 3-pack. Three practices get the calls. Everyone else is invisible. Here's how to get in.
- [Marketing a New Medical Practice: $58K In, 100 Patients Out](https://thinkbasis.com/articles/marketing-new-medical-practice/): Marketing a new medical practice with zero patients and a tight budget: the month-by-month sequence that turns $58,800 into 100 patients in year one.
- [Med Spa Advertising: What's Worth Your Money and What Isn't](https://thinkbasis.com/articles/med-spa-advertising/): Every platform wants your med spa advertising budget. Real cost-per-lead ranges by treatment, which channels book patients, and the money pits to skip.
- [Med Spa Email Marketing: The $36-per-$1 Channel You Ignore](https://thinkbasis.com/articles/med-spa-email-marketing/): Med spa email marketing returns $36-42 per dollar with 37% open rates. The three automated sequences that pull past patients back onto your schedule.
- [Med Spa Loyalty Program: The 3-Tier Model That Prints Money](https://thinkbasis.com/articles/med-spa-loyalty-program/): Half your med spa patients never come back. Members spend 2-4x more and visit twice as often. The exact loyalty program structure that fixes churn.
- [Med Spa Marketing Plan: One Page, Five Numbers, One Day](https://thinkbasis.com/articles/med-spa-marketing-plan-template/): Skip the $5,000 40-page plan nobody opens. Build a one-page med spa marketing plan in a day: target patient, channels, budget, and the 5 numbers to track.
- [Med Spa Marketing: Fill Your Schedule Without Burning Cash](https://thinkbasis.com/articles/med-spa-marketing/): Med spa marketing that fills your schedule without discounting yourself to death. The same playbook took Skin Vitality from Canada's #4 Botox provider to #1.
- [Med Spa SEO: How to Rank Without Getting Ripped Off](https://thinkbasis.com/articles/med-spa-seo/): Most med spa SEO agencies sell you busy work. Rankings take 4-6 months. Here's what actually moves the needle and what's a waste of your money.
- [Med Spa Social Media: The 50/25/25 Mix That Books Patients](https://thinkbasis.com/articles/med-spa-social-media/): Over 70% of med spa patients find their provider on social media. Most clinics post decoration anyway. Here's the content mix that books appointments.
- [Med Spa Website Design That Converts 3-5x More Visitors](https://thinkbasis.com/articles/med-spa-website-design/): Med spa website design is a booking engine, not an art project. The best sites convert 3-5x the industry average. Here's the exact page structure.
- [Medical Blog Strategy: Why 47 Posts Got You 12 Visitors](https://thinkbasis.com/articles/medical-blog-strategy/): Most medical blog strategy produces a diary nobody reads. Here's how to write posts that rank in Google, attract patients, and book consultations.
- [50 Medical Practice Blog Ideas That Bring In Patients](https://thinkbasis.com/articles/medical-practice-blog-ideas/): Most medical practice blogs are diaries nobody reads. Here are 50 blog ideas mapped to real patient searches, plus the 5 rules that make them rank.
- [Medical Practice Exit Strategy: The 5-Year Path to 10-12x](https://thinkbasis.com/articles/medical-practice-exit-strategy/): PE firms did 1,029 healthcare deals in 2025. The practices that got top dollar started preparing 3-5 years before selling. Here's what they did.
- [Google Ads for Medical Practices in 2026: Stop Wasting 25%](https://thinkbasis.com/articles/medical-practice-google-ads-2026/): Up to 25% of medical ad clicks are fraud and AI Overviews cut paid CTR by 68%. The Google Ads setup that still turns clicks into booked patients.
- [Medical Practice KPIs: The 8 Numbers That Predict Growth](https://thinkbasis.com/articles/medical-practice-kpis/): Your dashboard tracks the wrong numbers. These 8 medical practice KPIs show whether you're growing or dying, and the vanity metrics to drop.
- [Medical Practice Marketing ROI: The 3 Numbers That Matter](https://thinkbasis.com/articles/medical-practice-marketing-roi/): Your agency reports impressions. You need cost per patient and lifetime value. How to calculate medical practice marketing ROI with 3 numbers and real math.
- [Medical Practice Referral Programs: Fix the 4 Failure Points](https://thinkbasis.com/articles/medical-practice-referral-programs/): Referrals fell from 70% of new patients to 40% in a decade. Most medical practice referral programs fail at the same 4 points. Here's the fix.
- [Medical Practice Valuation: What Buyers Pay 6x vs 12x For](https://thinkbasis.com/articles/medical-practice-valuation/): Plastic surgery EBITDA multiples run 7.3x-11.3x. But valuation isn't just numbers. It's systems, staff, and patient concentration. Here's what moves the needle.
- [Medical SEO: Why Google Doesn't Trust Your Website](https://thinkbasis.com/articles/medical-seo/): Google doesn't trust medical websites by default. Here's what E-E-A-T actually demands, why content mills fail, and how we took one clinic to #1 in Canada.
- [Medical Website Design: Why 93% of Visitors Never Call](https://thinkbasis.com/articles/medical-website-design/): Medical websites convert at 3-7%, so up to 97% of visitors leave without booking. Five fixes that lift conversions 30-50% before you pay for a redesign.
- [Multi-Location Practice Management: What Breaks at Two](https://thinkbasis.com/articles/multi-location-practice-management/): The management style that built your first location fails at the second. The systems, reporting, and staffing model to rebuild before you scale to three.
- [Online Reviews for Doctors: Why 5 a Month Beats 300](https://thinkbasis.com/articles/online-reviews-the-marketing-channel-youre-ignoring/): 84% of patients check reviews before booking. They're the #2 local ranking factor after proximity. The 5-step system that gets you 3-5 new ones a month.
- [Online Scheduling for Medical Practices: When It Backfires](https://thinkbasis.com/articles/online-scheduling-for-medical-practices/): Practices miss 42% of calls, but badly built online scheduling loses even more patients. When self-booking works, when it backfires, and the hybrid fix.
- [Opening a Second Practice Location: 7 Tests to Pass First](https://thinkbasis.com/articles/opening-a-second-practice-location/): Most second locations lose money for 12-18 months. Pass these 7 readiness tests before opening a second practice location, or you fund two failures.
- [Optometry Marketing: 75% of New Patients Decide Online](https://thinkbasis.com/articles/optometry-marketing/): 75% of people choosing a new optometrist decide online, and most eye care practices are invisible there. The optometry marketing plan that fixes it.
- [Patient Acquisition Cost by Specialty: $155 to $1,435](https://thinkbasis.com/articles/patient-acquisition-cost-by-specialty/): Plastic surgery: ~$610 per new patient. Pediatrics: $155. Patient acquisition cost benchmarks by specialty, and the lever that cuts yours by two-thirds.
- [Patient Education Content: How Top Practices Convert 21%](https://thinkbasis.com/articles/patient-education-content/): Top practices convert 21% of leads. The average is 3.2%. The difference is patient education content that sells before the consult. Here's the system.
- [Patient Financing: The 20-30% Lift Your Practice Ignores](https://thinkbasis.com/articles/patient-financing-growth-tool/): Patient financing lifts case acceptance 20-30%. On $1M in yearly procedures, that's six figures walking out of your consultation room. Here's the fix.
- [Patient Retention Strategies: The 5x Cheaper Growth Channel](https://thinkbasis.com/articles/patient-retention-strategies/): A new patient costs 5-25x more than a kept one, yet practices dump 80% of their budget into acquisition. The follow-up system that fixes the math.
- [Patient Testimonials: The 60-Second Ad Money Can't Buy](https://thinkbasis.com/articles/patient-testimonials-marketing/): A 60-second patient video converts better than any ad you can buy. Most practices never ask, or ask wrong. Here's the collection system that works.
- [Physical Therapy Marketing: The 60% Referral Trap](https://thinkbasis.com/articles/physical-therapy-marketing/): Physician referrals built your PT clinic. One buyout can wipe them out. The physical therapy marketing plan that fills your schedule without the fax.
- [Plastic Surgery Marketing Consultant: Hire or DIY? The Math](https://thinkbasis.com/articles/plastic-surgery-marketing-consultant/): Consultants charge $200-500/hour. Agencies $3,000-15,000/month. When each one is worth it, when you're paying for meetings, and the math that decides.
- [Plastic Surgery Marketing Is Like Sex (Bad the First Time)](https://thinkbasis.com/articles/plastic-surgery-marketing-is-like-sex/): 'I tried advertising. It doesn't work.' No. You did it wrong. Why plastic surgery marketing fails the first time and what correct execution looks like.
- [4 Plastic Surgery Marketing Mistakes Killing Your Consults](https://thinkbasis.com/articles/plastic-surgery-marketing-mistakes-if-your-phone-is-not-ringing-off-the-hook-with-consultation-request-and-you-dont-have-a-waiting-list-practice/): Competing on price, copying competitors, chasing tactics, quitting early. The 4 plastic surgery marketing mistakes that empty a consult calendar.
- [2 Plastic Surgery Marketing Mistakes Costing You 7 Figures](https://thinkbasis.com/articles/plastic-surgery-marketing-mistakes-part-2-whats-really-preventing-you-from-having-a-7-to-8-figure-cosmetic-surgery-empire/): One client books 42.4 consultations a week because he knows one number. Here are the 2 marketing mistakes keeping you from finding yours.
- [Plastic Surgery Marketing: 20 Years, Every Practice Hit #1](https://thinkbasis.com/articles/plastic-surgery-marketing/): After 20 years making surgeons the top practice in their market, here's the plastic surgery marketing that works and the expensive garbage to skip.
- [Plastic Surgery Practice Management Starts With One Document](https://thinkbasis.com/articles/plastic-surgery-practice-management-all-successful-practices-have-this-key-to-growth-in-place/): Your office grinds to a halt when one employee takes a vacation. The fix is a practice manual. The 3-step system behind a clinic that grew from 4 staff to 44.
- [Plastic Surgery SEO: Why You're Invisible on Google](https://thinkbasis.com/articles/plastic-surgery-seo/): Organic patients cost $200. PPC patients cost $500+. Yet most plastic surgeons' SEO is garbage. The 4 problems keeping you off page 1 and how to fix them.
- [PPC for Healthcare: Why 78% of Campaigns Lose Money](https://thinkbasis.com/articles/ppc-for-healthcare/): Most healthcare PPC bleeds money on clicks nobody tracks. Here's how the profitable 22% run their campaigns, and the 5-step audit that finds your leak.
- [Medical Practice Growth Strategy: The 4-Phase Framework](https://thinkbasis.com/articles/practice-growth-framework/): Four phases, in order, none skippable. The medical practice growth strategy that took one clinic from 4 staff to 44 and another to #1 in Canada.
- [Private Equity Is Buying Medical Practices: Your 3 Options](https://thinkbasis.com/articles/private-equity-buying-medical-practices/): 1,029 PE-backed healthcare deals in 2025. If you own a practice, PE firms are watching. Here's what they want, what they'll pay, and what happens after.
- [Reputation Management for Doctors: Stop Losing $8K Patients](https://thinkbasis.com/articles/reputation-management-for-doctors/): 84% of patients check reviews before booking care. The 5-step reputation system doctors use to bury bad reviews under a wall of five-star ones.
- [Responding to Patient Reviews Without a $1.5M HIPAA Fine](https://thinkbasis.com/articles/responding-to-patient-reviews/): One wrong word when responding to patient reviews can trigger a $1.5M HIPAA fine. The templates doctors use to reply safely, and 5 replies to never post.
- [Retargeting for Medical Practices: Win Back the 96%](https://thinkbasis.com/articles/retargeting-for-medical-practices/): 96% of first-time visitors leave your site without booking. Retargeting for medical practices wins them back for $500 a month. Setup, HIPAA rules, budget.
- [Rhinoplasty Marketing: How to Win the 6-Month Patient](https://thinkbasis.com/articles/rhinoplasty-marketing/): Rhinoplasty patients research for months before calling anyone. The marketing system that keeps you in front of her from first search to booked consult.
- [SEO for Dentists: Stop Paying $2,000/Month for Nothing](https://thinkbasis.com/articles/seo-for-dentists/): Most dentists pay $1,500-$3,000 a month for SEO with nothing to show for it. Here's exactly what that money should buy, month by month, and how to check.
- [Social Media for Doctors: What Works, What Wastes Money](https://thinkbasis.com/articles/social-media-for-doctors/): 51.9% of patients make their final decision on Google, not Instagram. Here's what social media actually does for doctors, and the posts worth your time.
- [Cosmetic Clinic Marketing Mistakes That Cost $10K+ (Part 3)](https://thinkbasis.com/articles/spend-baby-spend-the-9-costly-marketing-mistakes-commonly-made-by-plastic-surgeons-part-3/): A $10,000 machine collecting dust in your storage room. Here's the marketing mistake that put it there, and the cheap test that stops the next one.
- [Cosmetic Surgery Specials Are Slow Financial Suicide](https://thinkbasis.com/articles/stop-running-cosmetic-surgery-specials/): Run a 20% off special on a 25% margin service and you worked for free. The math behind why specials wreck med spas, and what fills schedules instead.
- [Telehealth Marketing That Beats the Billion-Dollar Platforms](https://thinkbasis.com/articles/telehealth-marketing/): Teladoc doesn't care about your practice. Here's how to market telehealth against billion-dollar platforms and win the patients they can't keep.
- [Consultation Conversion: Why You Close 40%, Not 90%](https://thinkbasis.com/articles/the-consultation-is-where-you-win-or-lose/): Free consults close at 40%. Paid ones hit 90%. The difference isn't the fee. It's what happens in the room. Here's how to fix your close rate.
- [Free Consultations Cost You $52,000 a Year. Here's the Math](https://thinkbasis.com/articles/the-hidden-cost-of-free-consultations/): Free consultations convert at 40%. Paid ones hit 70-90%. The full math on charging a consultation fee, plus the front desk script that makes it stick.
- [The Patient Follow-Up System That Cuts No-Shows 34%](https://thinkbasis.com/articles/the-patient-follow-up-system-that-prints-money/): No-shows drain $150 billion a year from healthcare, and your practice pays its share. The exact text sequence that cuts no-shows 34% and refills your chairs.
- [The Missed Call That's Costing Your Practice $42,000](https://thinkbasis.com/articles/the-phone-call-that-costs-you-50000/): 42% of calls to medical practices go unanswered. 85% of those callers never call back. Here's the math on what your front desk is actually costing you.
- [The Real Reason Staff Turnover Is So High (It's Not Pay)](https://thinkbasis.com/articles/the-real-reason-your-staff-turnover-is-so-high/): Healthcare staff turnover hit 22.7% in 2025. Replacing one nurse costs up to $82,000. Most owners blame pay. The real problem is cheaper to fix.
- [TikTok for Medical Practices: Most Clinics Shouldn't Bother](https://thinkbasis.com/articles/tiktok-for-medical-practices/): A viral TikTok won't fill your schedule. 51.9% of patients still make their final decision on Google. Who should post, who shouldn't, and a realistic plan.
- [Veterinary Marketing: Win While 59% of Vets Ignore SEO](https://thinkbasis.com/articles/veterinary-marketing/): Corporate chains are buying up vet practices. 59% of independents still ignore SEO. The marketing plan that keeps your clinic competitive and booked.
- [Video Marketing for Doctors: 3 Videos That Pre-Sell Patients](https://thinkbasis.com/articles/video-marketing-for-doctors/): Video marketing for doctors comes down to 3 videos and a $150 setup. How patients arrive pre-sold, and why the $15,000 production gets skipped.
- [Voice Search for Medical Practices: Mostly a Waste of Time](https://thinkbasis.com/articles/voice-search-medical-practices/): Voice search sends you real patients for one kind of query and nothing else. Where it belongs in your medical marketing budget, and what to skip.
- [Weight Loss Clinic Marketing: Beat the GLP-1 Gold Rush](https://thinkbasis.com/articles/weight-loss-marketing/): Medical weight loss doubled to $33.8 billion and every clinic wants in. How to build and market a GLP-1 program telehealth prescribers can't undercut.
- [Wellness Center Marketing: The 6-Step Growth Playbook](https://thinkbasis.com/articles/wellness-center-marketing/): Wellness centers compete with med spas, chiropractors, and TikTok supplements all at once. A 6-step playbook to pick a lane and turn interest into members.
- [What Your Competitors Know That You Don't: 5 Free Checks](https://thinkbasis.com/articles/what-your-competitors-know-that-you-dont/): The practices booked out 3 months aren't luckier. They study you monthly. Here are 5 free checks that show exactly what your competitors are doing.
- [Why Medical Marketing Fails: 42% of Your Calls Go Unanswered](https://thinkbasis.com/articles/why-medical-marketing-fails/): Your ads work. Then 42% of calls go unanswered and follow-up takes 47 hours. After 20 years I can tell you why medical marketing fails. It's not the ads.
- [Why Plastic Surgery Websites Fail: 70% Quit Mid-Booking](https://thinkbasis.com/articles/why-most-plastic-surgery-websites-fail/): Most plastic surgery websites convert 2% of visitors. The best hit 7%. Same traffic, triple the consultations. Here's what separates the winners.
- [Medical Practice Website Redesign: Most Don't Need One](https://thinkbasis.com/articles/why-your-practice-needs-a-new-website/): Somebody wants to sell you a $25,000 redesign. Most practices need a faster, better-converting site instead. The honest test, real costs, and red flags.
- [Why Your SEO Is Failing: 6 Expensive Mistakes Doctors Make](https://thinkbasis.com/articles/why-your-search-engine-optimization-is-failing-and-what-you-can-do-about-it/): Ranking #1 on Google means nothing if the phone doesn't ring. The 6 SEO mistakes keeping doctors broke, and 5 fixes that turn traffic into patients.
- [Will AI Replace Marketing Agencies? Honest Answer From One](https://thinkbasis.com/articles/will-ai-replace-marketing-agencies/): AI won't replace your marketing agency. But an agency that uses AI will replace the one that doesn't. Here's what that means for your practice.
- [You Are NOT the Patient: Stop Marketing to Yourself](https://thinkbasis.com/articles/you-are-not-the-patient/): You like your logo. Your staff swears by the new skin line. None of it matters. The market votes with her wallet, and she isn't you. Two stories prove it.
- [YouTube for Doctors: 15 Videos That Book Consultations](https://thinkbasis.com/articles/youtube-for-doctors/): Patients research procedures on YouTube at 11 PM, then call the doctor they already trust. Build the 15-video library that turns viewers into consults.

## Practice Perfect Podcast

Nick Dumitru on marketing and operations for medical practices.

- [Episode 1: Your Practice Problem Isn't Leads. It's Conversion](https://thinkbasis.com/podcast/how-to-identify-whats-working-and-what-isnt/): Most practices don't need more leads. They need to stop losing the ones they already get. How to track every inquiry and find where the money leaks out.
- [Episode 2: Can't Afford Branding? Good. You Don't Need It](https://thinkbasis.com/podcast/how-to-create-a-brand-when-you-cant-afford-branding/): Branding agencies have it backwards. Your business builds your brand, not the other way around. Where your marketing money should actually go instead.
- [Episode 3: The Patient Experience That Turns Consults Into Referrals](https://thinkbasis.com/podcast/how-to-create-a-great-patient-experience/): Your patient experience decides your reviews, rebookings, and referrals before any ad can. Walk one patient through your practice and find the leaks.
- [Episode 4: Cosmetic Surgery Website Design That Sells (Not an Ego Site)](https://thinkbasis.com/podcast/how-to-design-a-winning-cosmetic-surgery-website/): Most cosmetic surgery websites are ego sites: pretty, award-worthy, and broke. Here's what a website that actually converts patients does differently.
- [Episode 5: How to Handle Incoming Phone Calls So Patients Book](https://thinkbasis.com/podcast/how-to-handle-incoming-phone-calls/): Phone handling is the #1 failing in most cosmetic practices. Your receptionist's job isn't to inform callers. It's to book them. Here's how to fix it.
- [Episode 6: Scarcity Marketing: How to Get Buyers to Act Now](https://thinkbasis.com/podcast/how-to-get-buyers-to-take-action-now/): Buyers stall because nothing forces a decision. How time, availability, and exclusivity scarcity get them moving, and where false scarcity backfires.
- [Episode 7: How to Keep Patients Coming Back: You Lose 80% in 4 Years](https://thinkbasis.com/podcast/how-to-keep-patients-coming-back-to-your-practice/): Do nothing and 80% of your patients leave within four years. The retention math, the Zeigarnik effect, and reactivation campaigns that bring them back.
- [Episode 8: How to Fight Big Competitors With a Small Marketing Budget](https://thinkbasis.com/podcast/how-to-fight-large-competitors-with-large-budgets-using-digital-marketing/): You can't outspend the big firms. You can out-position them. Legal marketer Corey Vanderburg on beating large competitors with digital marketing.
- [Episode 9: Practice KPIs: Catch Theft, Waste, and Stalled Growth Early](https://thinkbasis.com/podcast/practice-perfect-podcast-episode-9/): I've watched a practice get embezzled for six figures. KPIs are how you catch theft, dead leads, and stalled growth before they bleed you dry.
- [Episode 10: Social Media Won't Fill Your Practice. Here's What Will](https://thinkbasis.com/podcast/how-your-social-media-is-holding-you-back/): Organic reach is dying and your account lives on rented land. When social media helps a practice, when it quietly hurts it, and what should drive leads.
- [Episode 11: In Business, Mistakes Cost Less Than Inaction](https://thinkbasis.com/podcast/its-okay-to-make-nonfatal-mistakes-in-business-even-fatal-ones/): Doctors play not to lose, and that's why practices stall. Why mistakes buy information, perfectionism is a disease, and inaction is the expensive choice.
- [Episode 12: Your Practice Is Falling Apart Every Day. Here's Why](https://thinkbasis.com/podcast/your-practice-is-falling-apart-what-are-your-going-to-do-about-it/): Bodies heal on their own. Businesses don't. Your systems, website, and service decay the moment you stop feeding them. How to fight entropy in your practice.
- [Episode 13: If Your Practice is Failing, It's Your Fault](https://thinkbasis.com/podcast/if-your-practice-is-failing-its-your-fault/): Doctors blame staff, agencies, the economy. The real problem is in the mirror. The same instincts that make you a great doctor are killing your business.
- [Episode 14: Lead Follow-Up: The #1 Success Factor for Cosmetic Practices](https://thinkbasis.com/podcast/number-one-success-factor-for-plastic-surgeons/): Your ads generate leads. Excel loses them. Atlas KPI's founder and I break down the follow-up system that decides whether a practice grows or stalls.
- [Episode 15: Should You Charge for Consultations? Paid vs Free, Decided](https://thinkbasis.com/podcast/paid-vs-free-consults/): Free consults pack your schedule with tire-kickers. Paid consults cut volume. The right answer depends on the stage your practice is in. Here's how to pick.
- [Episode 16: Influencer Marketing for Plastic Surgeons: Peers Beat Celebs](https://thinkbasis.com/podcast/influencer-marketing-for-plastic-surgeons/): Kim Kardashian isn't your best influencer. Your patient's friends are. Joe Sinkwitz on finding, vetting, and paying influencers who bring in patients.
- [Episode 17: Why You Should Treat Your Customers Unfairly (80/20 Rule)](https://thinkbasis.com/podcast/customer-service/): Not all customers deserve equal treatment. 20% of them pay for 80% of your growth. How to find your super buyers and super referrers, and what to give them.
- [Episode 18: Plastic Surgery PR From a 20-Year Beverly Hills Veteran](https://thinkbasis.com/podcast/how-to-do-pr-plastic-surgery/): Ads tell patients how to find you. Press tells them why they should care. A 20-year PR veteran on getting doctors real coverage, and what it costs.
- [Episode 19: Stop Chasing Marketing Silver Bullets. Do the Work Instead](https://thinkbasis.com/podcast/stop-chasing-silver-bullets/): There's no secret tactic that grows a cosmetic practice. Strategy is the what and why, tactics are the how, and neither matters if nothing gets done.

## Case Studies

- [Plastic Surgeon Marketing Case Study: 72 to 125 Consults](https://thinkbasis.com/case-studies/ec-plastic-surgeon/): Toronto plastic surgeon marketing: 72 to 125 surgical consults a month. BOTOX sales up 83%, JUVEDERM up 1,200% per Allergan. During a recession.
- [Plastic Surgery Practice Turnaround: 1 NJ Office to 3](https://thinkbasis.com/case-studies/gartner-plastic-surgery/): Gartner Plastic Surgery was bleeding patients at one New Jersey location. We fixed the operations first, then grew to 3 offices including Manhattan.
- [Cosmetic Surgery Reputation Management: Bad Reviews Fixed](https://thinkbasis.com/case-studies/harmony-cosmetic/): 30 years of cosmetic surgery experience and he couldn't book a consult. Bad reviews were killing him. We repaired the reputation and leads stabilized.
- [Plastic Surgeon SEO & PPC: #1 in Organic and Paid Search](https://thinkbasis.com/case-studies/my-plastic-surgeon/): Her consults were drying up and her marketing company was useless. New site, SEO, and PPC took this plastic surgeon to #1 in organic and paid search.
- [Skin Vitality Case Study: #4 to #1 Botox Provider in Canada](https://thinkbasis.com/case-studies/skin-vitality-medical-clinic/): Skin Vitality Medical Clinic was the #4 Botox provider in Canada by Allergan's numbers. We built the online engine that made them #1. 4 GTA locations.
- [Toronto Cosmetic Clinic Case Study: $100K to 7 Figures](https://thinkbasis.com/case-studies/toronto-cosmetic-clinic/): Toronto Cosmetic Clinic grew from 4 employees to 44 and under $100K to multiple seven figures in 6 years. We owned every search result that mattered.

## Contact

- Website: https://thinkbasis.com
- Contact form: https://thinkbasis.com/contact/
- Email: info@thinkbasis.com
- Phone: +1-888-418-5752
- Location: 15 Allstate Pkwy 6th Floor, Markham, Ontario L3R 5B4, Canada
- Founder: Nick Dumitru, https://thinkbasis.com/about/